SonicWall is pleased to share that it has been recognized by CRN, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide. This marks the seventh straight year SonicWall has received this recognition, dating back to 2017.
CRN’s annual Partner Program Guide offers essential information to solution providers, such as managed service providers (MSPs), value-added resellers (VARs), systems integrators and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.
The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.
“At SonicWall, we understand that our partners are critical to our success, and we work hard to ensure that they have the tools and support they need to be successful,” said SonicWall CRO Jason Carter. “By providing innovative, cost-effective security solutions and exceptional customer service, we help our partners deliver superior cybersecurity services to their customers and build lasting relationships. We welcome the recognition from CRN as we try to provide our partners with everything they need to succeed.”
For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.