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SonicWall’s Steve Pataky, Chris Auger Named to CRN’s 2018 Channel Chiefs List

Today CRN, a brand of The Channel Company, named two SonicWall executives, Chris Auger and Steve Pataky, to its exclusive 2018 list of Channel Chiefs.

CRN’s editorial staff chose the executives on this elite annual list on the basis of their professional accomplishments, industry reputation and dedication to the channel partner community. Each of the 2018 Channel Chiefs have distinguished themselves by building strong partner programs and evangelizing the importance of channel partnerships.

Robert Falerta, Executive Chairman of The Channel Company, shares insight into how the list was finalized:

“The executives on CRN’s 2018 Channel Chiefs list stand out for their exceptional leadership, vision and commitment to the channel. These individuals deserve special recognition for their development and support of robust partner programs, innovative business strategy and significant contribution to the overall health of a vigorously growing channel. We applaud each Channel Chief’s impressive record of accomplishments and look forward to their future successes.”


Since Pataky and his team launched the SecureFirst Partner Program in November 2016, SonicWall has seen record partner growth numbers with an increase of 500 percent since May 2017 with more than 21,000 registered partners, 7,700 of which are new to SonicWall. In 2017, Pataky oversaw the launch of the Partner Enabled Services Program, which equips partners to deliver specialized security services including design, implementation, configuration and training to optimize customers’ SonicWall investments. Through the program, partners are vetted, granted status as a SonicWall Authorized Services Partner and given access to exclusive training, tools, sales, marketing and technical resources.

In addition to being named on the 2018 Channel Chiefs list, Steve Pataky has the additional honor of being named on CRN’s exclusive 50 Most Influential Channel Chiefs list.

Steve Pataky
SVP, Chief Revenue Officer


Chris Auger

Chris Auger joined SonicWall in December 2015 and has been instrumental in reestablishing SonicWall as a 100 percent channel company. Just four months after launching SecureFirst, Auger’s team launched SonicWall University to equip partners with the sales and technical skills needed to provide industry leading cybersecurity expertise. SonicWall University is a key component of SecureFirst, with curriculum based on intelligence gathered from SonicWall Capture Labs and threat researchers who analyze real-time data analytics derived from more than 1 million sensors worldwide.

Chris Auger
Vice President, Sales, Americas


The 2018 CRN Channel Chiefs list, including the 50 Most Influential Channel Chiefs, is featured online at www.crn.com/channelchiefs and will appear in the February 2018 issue of CRN.

CRN Recognizes SonicWall’s Steve Pataky as 2017 Channel Chief

Steve PatakyI am honored to highlight my esteemed colleague, Steve Pataky, Vice President of Worldwide Sales at SonicWall, who was just named CRN Channel Chief – the Top 50 Most Influential Channel Chiefs of 2017. Steve not only brings with him more than 25 years of experience and an industry reputation for architecting and executing global channel and go-to-market strategies, but also a deep and genuine passion for helping partners succeed. He’s been a recipient of the CRN Channel Chiefs award for several years, and was among the magazine’s 50 Most Influential Channel Chiefs in 2014, 2015 and again this year.

CRN’s 50 Most Influential Channel Chiefs of 2017 are drawn from a larger group of Channel honorees that represent the elite members of the IT channel executives – “leaders who drive the channel agenda and evangelize the importance of the channel partnerships.”

2017 Channel Chief

These are exciting times for SonicWall and our Partners. As the newly independent SonicWall we are proudly declaring that we are once again 100% channel, 100% security, 100% of the time. We are so fortunate to have the most tenured, talented and loyal Partners and I know Steve, along with the entire company, feels a deep and abiding obligation to ensure this next generation of SonicWall always puts our Partners first in our strategies and our priorities.

To that end, Steve and our channel team have launched the SonicWall SecureFirst Partner Program worldwide to our thousands of valued SonicWall Partners. SecureFirst is designed to easily give partners access to our entire security portfolio and reward them for the value they bring to selling and supporting SonicWall solutions. We’re thrilled that SecureFirst is off to a extremely fast start. In the first 90 days:

  • SecureFirst program registrations reached over 9,000 Partners across 90 countries
  • SecureFirst registrations in North America exceeded 5,900 Partners
  • SecureFirst Deal Registrations have spiked 66% in North America since divestiture

We look forward to continue helping our partners work with their customers to successfully navigate the expanding landscape of advanced threats in the cyber security arms race. We’re actively driving an industry-leading product portfolio to help customers detect and prevent breaches delivered in any vehicle, in any package, across any network and on any device. In fact, our continued innovations around the SonicWall real time breach prevention platform recently won four awards at RSA 2017 including SC Magazine Trust Award for Best UTM Security Solution for our SonicWall TZ Firewall Series.

It’s clear that with Steve as our channel chief, backed by the full commitment and resource of SonicWall, we will continue to always put our Partners first, with SecureFirst.

New SonicWall SecureFirst Partner Program -100% Security, 100% SonicWall

Today is an exciting day for SonicWall and our channel partners.  As part of SonicWall’s transition to an independent company owned by Francisco Partners and Elliot Management and to affirm our 100% channel strategy, we are launching the new SonicWall SecureFirst Partner Program.  We thought long and hard on what to name our new program.  So why SecureFirst?  SECURE – because for SonicWall, security is our mission – it’s all we do and it’s what motivates us every day – to protect our customers from the constantly evolving cyber threat landscape.  And FIRST – because our partners and customers always come first!

SecureFirst is now the way our channel partners worldwide access the entire SonicWall portfolio of technology and solutions – from our best-in-class next-generation firewalls, SonicWall Capture for advanced threat protection, access security, email security and Security-as-a-Service.  With SecureFirst, all of these solutions will continue to be available through SonicWall’s network of valued Distributors, so partners can continue to source SonicWall products uninterrupted, in the way they are accustomed. Partners will find several program levels in SecureFirst, allowing them to commit to SonicWall solutions at a level that is right for their security practices. With the different levels of commitment to the program come differentiated levels of rewards and benefits. Central to the new program is Reward for Value, SonicWall’s partner profitability framework that rewards partners for the value they bring to selling, implementing, and supporting SonicWall solutions. Both up-front discounts and back-end rewards have all been refreshed with the new program and are optimized for partners growing their security practice with SonicWall. New sales and technical enablement will become available as well as new programs to help partners leverage greater services and support opportunity with their SonicWall solutions.  When you add it all up, SecureFirst has the horsepower to deliver high performance and deep security solutions with unparalleled protection for your customers, while driving accelerated reward and value for your business.

Sign up for SecureFirst today. We encourage all partners – whether you are legacy SonicWall, legacy Dell or a new partner looking to onboard with SonicWall — to enroll in the SecureFirst Partner Program.  The process is simple and straightforward. Further details can be found at the new partner website www.sonicwall.com/partners.

With a twenty-five year legacy as a security industry leader, we couldn’t be more excited about the launch of the new program.  Partnering has always been at the heart of SonicWall’s strategy and the partner program is an important part of that.  But equally important is the commitment we make to the channel and the deliberate dependence we have on our partners.  And the entire SonicWall team of security professionals that is dedicated to the success of our partners and their customers. These things will never change.  They are just as much a part of the new SonicWall as they’ve always been.  Thanks for investing in your partnership with the new SonicWall.  As always, we want to hear from you.  Find us on Twitter @SonicWall and @sppataky.

“We are pleased that the Secure First Partner Program rewards committed partners for the value they provide to customers, provides sufficient product margin and rebates, and offers discounted training and incentives for new SonicWall partners to grow their SonicWall practice.

Western NRG has been working with SonicWall exclusively for over a decade. We provide customers with custom-fit SonicWall configuration, ongoing appliance management, network reporting, and expert network security support. We are excited for what lies ahead as SonicWall begins this new chapter and continues to deliver the world’s best security solutions.” Said Timothy Martinez, President and CEO of Western NRG, Inc.

“For over a decade, SonicWall has been such a great and valuable partner across Latin America. A channel-centric vendor that provides profitable growth opportunity for us and our resellers on the cyber security segment helping small, medium and large customers to protect their infrastructure and applications,” said Rafael Paloni, President Latin America, Network1 ScanSource.

SonicWall Announces New “Reward for Value” for Channel Partners

I like cars. All kinds of cars. From high speed racers, to utility pickups and even classics like the 1961 Corvette I’m looking to restore in my spare time. Partner programs are a lot like cars. Some are basic and get you from point A to point B. Others are high performance vehicles designed to thrill. As we announce the new  SonicWall Secure First partner program and Reward for Value incentives at our PEAK16 conference this week in Las Vegas, we’ll unveil a program that I’d like to believe has a lot of horsepower, gives its drivers great controls, and is a dependable ride.

At the heart of the new program are our partnering engines designed to help our partners deliver the best security possible to protect their customers while creating more value for their business. We’ve tuned up all the partnering engines Incentives, Enablement, Support and Services.

For the incentive engine, “Reward for Value” recognizes and rewards partners for the full value they contribute to selling and supporting SonicWall solutions across the entire customer lifecycle. Whether it’s hunting a new sales opportunity, delivering a proof of concept, attaching incremental security services subscriptions to a sale or demonstrating vertical market expertise, Reward for Value delivers balanced up-front discounts and back-end rewards.

We’re also revving up new partner sales and SE trainings and accreditation tracks all built on a new partner enablement platform that delivers rich media training content and sales tools designed around the customer lifecycle. The new accreditations will provide valuable general knowledge on the threat landscape and cyber security, as well as on the latest SonicWall solutions like SonicWall Capture our new advanced threat protection offering.

Additionally, the Authorized Support Partner program is being announced to help partners builds out profitable support and services practices with their SonicWall solutions. Rich with support and services enablement that will ensure together we deliver customer success, this new program will recognize and reward Partners for owning their customers through deployment, support, optimization and upgrades. We’re also highlighting the momentum we’re building with our Security-as-a-Service and how partners can deliver managed security services on the SonicWall platform.

With close to 750 Partners attending from across the Americas, this is our largest and most successful partner event in the history of SonicWall. In fact, I’ve talked to Partners here who have attended every Peak we’ve hosted over 14 years! Talk about a loyal and dedicated Partner base. It’s humbling and an honor to count these companies among our Partners. And speaking of great Partners, I want to thank our platinum sponsors for co-sponsoring this annual event Tech Data, D&H Distributing, Securematics, SYNNEX and Ingram Micro. Without them none of this would have happened.

Our Americas business is running on all cylinders, the partnering engines are revving up and we’re thrilled to launch our Secure First partner program and Reward for Value. With the partner feedback and validation we’re receiving at PEAK, we’ve got our eyes focused on the road ahead and together with our Partners are speeding toward even greater success.

“SonicWall has proven to be a winner for us in our security practice. We have had a number of wins against other security products because of the support provided by SonicWall. PEAK16 is in that it enables me to engage with peers and enhance my skills,” says Jeffrey Grant, vice president of Tri-Delta Resources Corp.

“SonicWall understands partner challenges, enabling us to deliver thousands of customer centric solutions over the 25 years,” said Joseph Tassia, president of Nuoz.

I am meeting one-on-one with our partners this week to listen and help them further with their security mission. Follow @SonicWall on Twitter and SonicWall on Facebook with #YesPeak16 to join in the conversation and get updates. We want to hear from you.

Tech Data and SonicWall Partner to Build Industry Leading Security Solutions

The following is a guest post from Sid Earley, Vice President, SonicWall Solutions Group, Tech Data Corp.

The Peak 2016 conference is taking place next week from Aug. 28-31 in Las Vegas. The partner education conference offers an opportunity to learn and explore how to push beyond traditional boundaries and safely dive into cloud, mobility and the Internet of Things. It’s an opportunity to gain insights about security trends, ways to grow their business with SonicWall. As a distribution sponsor,Tech Data is proud to partner with SonicWall to provide education and consulting for resellers focused on industry-leading solutions.

As the need for security solutions have increased, so has the number and complexity of cyber threats. According to Gartner, the market for cybersecurity software and services is about $75 billion, and is expected to reach $170 billion by 2020. Tech Data is committed to developing security solutions that help identify, protect against and respond to this rapidly evolving landscape. Tech Data offers comprehensive security solutions that meet the evolving needs of this dynamic market, helping you protect your business and your customers’ data.

While our Tech Data Cloud business unit has been enabling our customers for more than five years, and continue to innovate, we recently introduced two new dedicated teams to further support our customers in a very dynamic market. In May, Tech Data launched its Security and Information Management business unit, which is strategically focused on the delivery of customer enablement tools, including security assessments and professional services, to help solution providers build security practices and increase their overall knowledge of the market. In July, Tech Data launched its new Internet of Things (IoT) business practice, Smart IoT Solutions by Tech Data. The new practice is designed to aggregate IoT solutions and provides a simplified route to the rapidly expanding IoT market for solution providers.

Tech Data also provides best-in-class customer service and customized partner enablement programs including sales and technical training, lead generation and marketing services. We are committed to arming you with the tools and services your business’s security network needs to grow your business and meet evolving market demands, reduce distractions and ultimately increase profitability.

 Curtis Hutcheson, VP and GM of SonicWall and One Identity

SonicWall offers industry-leading security solutions. Together with Tech Data’s dedicated team of industry experts including software licensing specialists, system engineers, and product sales champions we will work with you and your sales team to establish a customized, value-added channel enablement strategy that works for your business.

Please plan to visit us at booth #103 during the event for a one-on-one consultation. See you in Las Vegas!

Engage in event activities and follow the conversation on Twitter at @SonicWall and @Tech_Data using the conference hashtag #YesPeak16.

Sneak Preview of the Art of the Hack with Rob Krug

Well, it’s Peak16 time again at the Aria in Las Vegas.

Did you enjoy Peak 2015? Then check this out ““ they are actually putting me on the main stage this year. If you thought that last year was entertaining, wait till you get a load me this time.

Don’t miss my main stage presentation on Tuesday, August 30, “The Art of the Hack”.

I have been analyzing the latest threats, exploits and breach scenarios, and between you and me, it’s pretty sinister out there. To highlight key information, I have some surprises in store. What better way to deliver a fresh look at the security threat landscape than on the main stage and the big screen. I would love to divulge the details but what’s the fun in that?

Go to the PEAK16 site to get the latest agenda, with all of the keynotes, business and technical sessions on SonicWall network security, access security and email security. This is going to be an awesome event with our channel partners.

I can’t wait to see you there. In the meantime, check out these videos – and follow PEAK16 on Twitter at @SonicWall #YesPeak16 on Twitter.

Explore Advantages of SonicWall Security As A Service

Don’t try this at home”¦.go with next-gen firewall experts

Cyber attacks are relentless, and increasing in volume, intensity and sophistication. The sophistication of these attacks is beyond your wildest imagining. Do you have the security expertise to guard your business and customer data yourself? Today, more organizations are outsourcing to Security-as-a-Service (SECaaS).

In this two-part blog, I will discuss the top advantages to securing your business with enterprise-class security solutions provided to you as a service. In this first blog, I’ll cover the first four core advantages of SECaaS. In the second, I’ll explore more why this service could work to fit your infrastructure.

Optimally, a Security-as-a-Service provider should enable you to do the following:

1. Outsource your network security to an experienced security provider

Maximize your security position by utilizing certified partners skilled in your next-gen firewalls and associated security technologies. With the right SECaaS solution, you can easily realize the benefits of having an experienced partner overseeing everything for you.

2. Have your SECaaS firewall solution expertly configured by certified engineers

Each business is unique and the firewalls should be built and configurable to fit your needs. Your Security-as-a-Service next-gen firewall solution should block threats on multiple entry points including those from employee laptops, mobile devices and desktops. (Now, even cameras have had malware loaded on them.) You will want custom SECaaS protection for retail, and address the need high-speed wireless network security. For private schools, you will want to protect students and the devices issued to them.

3. The efficiencies of a turn-key solution delivered to your doorstep

You will want your SECaaS solution to have a next-gen firewall, with gateway anti-malware, intrusion prevention and content filtering. All of it should be installed, configured, deployed and managed as one unit. Event data should be available through one reporting system to enable proactive monitor and reporting. Your SECaaS solution should identify threats before your business is impacted.

4. Mobile Mobile Mobile

Allow your employees to access your network while on the road on any device at any time. Your SECaaS should include secure mobile access and VPN for Windows, Apple iOS, Android devices, and enable guest vendors/contractors be able to use the network securely.

Find out how SonicWall Security-as- a-Service (SECaaS) can do it all for you. SonicWall SECaaS provides you with the same level of network security that NASA demands and protects your network from a wide range of emerging threats. Pay month to month for a solution that fits your security needs. SonicWall certified partners are relied upon every day and have gone through rigorous training and education. You will be so happy you did not try this at home.

Securematics Distributes Advantages to Partners as a Sponsor at Peak 2016, Aug. 28-31

Note: This is a guest blog post by Jon Bennett, Senior Director of Sales at Securematics.

As a sponsor of the Peak16 conference – Govern Every Identity and Inspect Every Packet – at the Aria Resort in Las Vegas, we want to tell you about the excellent team at Securematics and invite you to come spend some time getting to know us from Aug.28-31. We are proud to continue our relationship with SonicWall network security, secure mobile access and connected security solutions and look forward to presenting our value added programs to SonicWall’s solution providers.

Securematics has a team devoted to channel partners and our vendors. The channel environment is constantly evolving and our solutions have to evolve, as well. Partners talk about the “known vs. unknowns” in network security, and much like finding vulnerabilities in a network, Securematics is dedicated to finding focused Solutions and new opportunities. By having a presence at PEAK 2016, Securematics will announce our go to market strategies, security solutions, and exclusive programs like our E-Rate Advantage Program. E-Rate Advantage Program has already helped our channel partners to secure more than $5 million in annual contract revenues since it was launched in August 2015. The demands on today’s network security reseller and managed service provider have evolved. Our programs focus on the growing needs of our partners, providing them technical support, custom credit options, and training.

“Our top priority is to provide our channel partners with the insight, training, technology and support needed to meet customers’ needs and grow their businesses more profitably, and we look forward to continuing to help them build on the success they have already achieved through Securematics.” says Brian Vincik, vice president and general manager at Securematics.

Take a peak at a video highlighting channel partners who attend PEAK16 each year and the opportunity  they gain by attending.

If you or your team want to get to know Securematics more, we’ll be here at booth 106 throughout PEAK, and we can’t wait to talk to you. Stop by our booth enter to win a Phantom 3 Drone by DJI. Be sure to follow the conversation @Securematics and @SonicWall with #YesPEAK. You can still register today: http://www.dellpeakperformance.com/.

Thanks and See you soon!

Jon Bennett | Senior Director, Sales
Securematics, Inc.

Firewall As a Service Model for Business Subscription

One sure-fire business model to win more business is to offer products or services at a predictable and affordable monthly cost. This set cost makes it easier for your customers to plan their cash flow and ensures they get the latest technology without having to wait for a capital equipment planning cycle. The Software Service Provider Program now offers SonicWall Firewall-as-a-Service (FWaaS) for its MSP partners to provide a win-win solution for you and your customers.

In the past, you would help your customers get the equipment they needed, but you either had to wait for them to get budget approved so that you could supply the equipment, or you had to be the one to float the costs so they could get the equipment right away and then wait while they got their budgets approved. In either case, you or your customer bore the up-front cost of procurement. Now, with the SonicWall FWaaS solution, SonicWall bears the up-front cost and you work with us under a set monthly cost structure which allows you to pass a consistent cost model on to your customers and allows you to provide them the equipment they need without delay. You provide the service and retain ownership/control of the end-customer; SonicWall is neither informed nor makes contact with your private clients. Our role is to make you successful as a service provider through financial, sales and service support. Here is what we offer exclusively for our MSP Partners:

The new Firewall-as-a-Service offering provides our partners all the technical components they need to provide a managed firewall solution. The following three products are included in the base FWaaS offering, with add-on solution subscriptions available to meet specific needs:

  • A SonicWall firewall is a powerful next-generation firewall (NGFW) appliance. Each appliance bundles all the hardware and services needed for comprehensive network protection from the spectrum of existing and emerging network threats.
  • The Comprehensive Gateway Security Suite (CGSS) – all-in-one network protection that combines gateway anti-virus, anti-spyware, intrusion prevention, application intelligence and control, content filtering, firmware updates and 24X7 support onto a high-performance deep packet inspection firewall.
  • The Global Management System (GMS) provides service providers with a powerful and intuitive solution to centrally manage, generate analytic reports on SonicWall firewall, email security, and secure remote access solutions.

As a partner member of our FWaaS program, you will have access to an array of new resources to help you become more effective, successful, and profitable; including a new web portal exclusively for you, a faster, more convenient ordering process, new co-brandable datasheets and customizable FWaaS landing page to help you present our solutions in a professional, consistent manner, and increase your revenue while growing your profits.

As our partner, you will be invited to be our guest and gain an in-depth overview of the SonicWall FWaaS offering at  Security Peak Performance 2015. From Aug. 30 to Sept. 2 in Las Vegas, SonicWall partners have the chance to increase their bottom line, expand their strategy and get hands-on training from SonicWall Security experts. With SonicWall Security offerings, you will earn more business by being the trusted advisor to satisfied customers who want to get their security solutions from you. You’ll be able to build a stable, long-term, recurring revenue stream and grow your business by easily and efficiently adding new customers with the subscription billing business model. The end customer wins by having a high-quality solution to secure their network and business. And when our partners and customers win, SonicWall wins as well. Visit us at SonicWall Security Peak Performance 2015, Aug. 30-Sept.2 at the Aria in Las Vegas and join me live in our breakout session featuring FWaaS to help drive your business to new heights.

SYNNEX Partners with SonicWall at Upcoming PEAK16 in Las Vegas

Note: This is a guest blog post by Reyna Thompson, Vice President, Product Marketing at SYNNEX.

Reyna Thompson is Vice President of Product Marketing at SYNNEX Corporation. She is responsible for the ConvergeSOLV Secure Networking Business at SYNNEX. Mrs. Thompson joined the SYNNEX team in 2002, as Associate Vice President of Solutions Marketing for the Technology Solutions Division. Prior to working for SYNNEX, Reyna worked for Gates/Arrow Distributing, where she held various roles dating back to 1993.

As a Fortune 212 company, SYNNEX has the size and velocity to help you efficiently run your business, and the security savvy skills and expertise to focus and expand your IT security practice. We are proud to be a distributor for the SonicWall solutions portfolio, and we’re excited to be a sponsor at this year’s Peak 16 ““ Govern Every Identity. Inspect Every Packet. Open Your Own Department of Yes. ““ at the Aria Resort and *** in Las Vegas, NV, Aug. 28-31. There are great keynotes planned for this premier channel partner conference. The speakers include, special guest – Coach Herm Edwards ““former NFL head coach and player and ESPN NFL Analyst, Curtis Hutcheson, VP and General Manager of SonicWall and One Identity, Patrick Sweeney, VP of Product Management and Marketing SonicWall and One Identity and Steve Pataky, VP of Worldwide Security Sales. These keynotes will be followed by business and technical breakouts. Our SonicWall Team is delighted to once again meet face-to-face to help you find, manage and close your next network security deal.

We’re also here to help you scale ““ and, ultimately, grow ““ your business. Key to that is ensuring you have both bandwidth and geographical reach when it comes to professional services. In this year’s booth in the expo hall, SYNNEX will be presenting 5 Ways we can help grow your business. Stop by booth 109 in the expo at PEAK16 to learn more about:

  • How to get FREE vulnerability assessments for use with your customers
  • Seven benefits of joining SYNNEX’s free Security Partner Community
  • How to increase your quoting speed with one-hour turn-around times from SYNNEX
  • How to stand-up your own managed service practice with SYNNEX’s Firewall-as-a-Service offering
  • How to save your time and resources while still earning double digit margins with our nationwide installation services

Don’t wait to register for PEAK16. For more information on how SYNNEX can grow your business, contact us today at sonicwall@synnex.com. Follow the conference hashtag #YESPeak16, @SYNNEX and @SonicWall on Twitter to follow the conversation.