19-City Tour Brings SonicWall Enablement, Networking to EMEA Partners

It’s no secret that SonicWall is committed to its partner community. The latest testament to this dedication is the PEAK17 partner roadshow, which is currently on a 19-city European tour that launched in March.

The annual roadshow takes SonicWall right to the partners to deliver updates to the SonicWall SecureFirst partner program, news on SonicWall SonicOS 6.5 launch, market momentum, new marketing tools and more.

“We have been working together with SonicWall for 15 years, but this power of innovation is the greatest we’ve ever seen,” said Ralf Leibmann of CONCIPIA GmbH, a SonicWall partner. “Especially as a managed security provider, we are very happy to have a professional partner like SonicWall that leads us to be one of the greatest MSPs in Germany.”

In September, the roadshow started its second leg by visiting Wien, Austria; Essen, Germany; Bern, Switzerland; and Ulm, Germany. The next stop will be Oct. 3 in Stockholm, Sweden. The 2017 roadshow will conclude on Nov. 11 in Paris, France.

“It was a great event with brand-new, first-hand information from representatives and partners,” said Werner Lenz of LENZ IT & NetWorking Solutions. “A big thanks to SonicWall for being a reliable partner over the years. It enabled us to continuously expand our business and build strong relationships to our customers.”

Upcoming stops will be highlighted by keynote sessions from SonicWall President and CEO Bill Conner (UK and Italy), dedicated channel strategy sessions from Senior Vice President and Chief Revenue Officer Steve Pataky (UK and Italy), and exclusive product updates from Executive Director of Product Management Dmitriy Ayrapetov (UK, Italy, Ireland and Germany).

Each day-long event will feature product-specific positioning sessions – new NSA 2650 firewall and SonicWave Wireless Access Points, marketing and partner enablement updates, and professional service presentations. The roadshow — featuring popular social events like cooking classes, wine tasting, theatre visits and escape rooms — is the perfect opportunity to learn best practices for engaging prospects, exceeding customer expectations and growing revenue opportunities.

“I really enjoyed the experience to attend the PEAK17 Partner Roadshow in Essen in a nice location,” said choin! CEO Boris Wetzel, a SonicWall gold partner in Germany. “It was an excellent event with great updates on products and roadmap. It is great to see the changes and the commitment from SonicWall.”

This is the roadshow’s second trip through Europe in 2017. Earlier in the year, SonicWall hosted partner events in Germany, Austria, Switzerland and the Netherlands. This drove SonicWall’s European partner outreach program to 19 cities for the year.

Honoring SonicWall Partners

At the PEAK17 events in Germany, Austria and Switzerland, SonicWall hosted award ceremonies to honor the region’s most successful partners.

Germany

  • SonicWall Distributor 2017: Infinigate
  • SonicWall Most Valuable Partner 2017: Axsos
  • SonicWall Security Project 2017: Kodak with Partner Axsos
  • SonicWall MSSP 2017: Concipia
  • SonicWall Mittelstandspartner 2017: Tarador

Switzerland

  • SonicWall Partner of the Year 2017: Vitodata

Austria

Attend PEAK 17

If you’re interested in attending an upcoming PEAK17 roadshow event in Europe or Africa, please reference the table below and register for a city near you.

City Country Date Registration
Wien Austria 13.09.2017 Complete
Essen Germany 19.09.2017 Complete
Bern Switzerland 20.09.2017 Complete
Ulm Germany 21.09.2017 Complete
Stockholm Sweden 03.10.2017 Register
London United Kingdom 04.10.2017 Register
Madrid Spain 04.10.2017 Register
Florence Italy 05.10.2017 Register
Dublin Ireland 06.10.2017 Register
Hamburg Germany 10.10.2017 Register
Johannesburg South Africa 19.10.2017 Register
Nantes France 07.11.2017 Register
Paris France 09.11.2017 Register
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Michael Berg on Email
Michael Berg
Executive Director, EMEA Sales, SonicWall | SonicWall
Michael Berg, Executive Director of EMEA Sales at SonicWall, is a Partner focused IT Channel expert and experienced Business Leader.

Michael Berg started as Sales and Marketing Manager in 1995 in the IT industry, at a small and fast growing distribution company in Germany. Then he joined the leading IT distributor in Europe, Computer 2000, which was 1999 acquired by and renamed to Tech Data. Over 15 years he served in various management positions at Tech Data, in Germany, Switzerland and at Headquarter level. Here he learned everything about the value of excellence in execution, partner requirements, excellent partner programs and serving channel partners right.

The next endeavor was the leading IT distributor in Eastern Europe, ASBISc Enterprises PLC. He served as VP Project Management and Regional Sales Director DACH and established many great relationships in Eastern Europe and the Middle East.

Before he joined in April 2017 leading Cyber Security firm SonicWall as Executive Director, Channel Sales, he served as Channel Director in a global channel role at secure mobile communication vendor Silent Circle, leading the commercial activities with distributors.

In his new role, he is heading the EMEA channel sales team. His focus will be to support further growth of SonicWall and accelerating the partner knowledge in Cyber Security, leading to profitable new business for the channel and a more secure environment for their mutual SMB and Enterprise customers.

Michael Berg is living in Switzerland with his family since many years. He enjoys travelling, sailing and family life.

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