NRF 2019: Join SonicWall at the ‘Big Show’

SonicWall at NRF 2019
Booth 1045
Javits Center
655 W 34th Street
New York, NY 10001
Register now to get a free lunch voucher and learn how SonicWall can help protect your retail organization.

The end of the year may be approaching, but SonicWall is already gearing up for 2019 by attending one of the retail industry’s biggest events.

Join SonicWall at NRF 2019, the National Retail Federation’s ‘Big Show,’ Jan.13-15 at the Jacob K. Javits Convention Center in New York. The NRF 2019 agenda features a lineup of industry expert speakers, networking events and lounges, workshops, podcast studio and expo hall.

SonicWall is partnering with Cerdant at Booth 1045 on the expo floor, where more than 37,000 attendees are expected to explore innovative technologies, learn about groundbreaking solutions and connect with more than 700 exhibitors impacting retail today.

Who Attends NRF 2019?

NRF 2019 attendees include retailers, industry professionals and members of the press. Attendees seek to absorb rich and robust content from the leaders of retail, technology, finance and business, as well as to learn about and source new products and services to transform their business. To get a sense of the scope and scale of the event, watch the NRF 2018 recap:

SonicWall is a leader in cybersecurity and PCI compliance for retail networks and offers attendees a unique booth experience with access to learn how retailers can:

  • Comply with PCI and other security and privacy regulations
  • Block increasing ransomware, email threats, memory exploits and encrypted malware
  • Secure new tablet-based POS endpoints
  • Protect both wired and wireless networks
  • Easily deploy and manage security across multiple distributed branches or locations
  • Ensure maximum security within limited budget constraints
  • Protect business with secure email communication

More than 15,000 retail and hospitality organizations worldwide already rely on SonicWall for fast, secure and easy-to-manage wireless access for customers and employees, scalable email security that protects both the organization’s and customers’ data, and centralized security management that increases effectiveness while decreasing admin costs.

Register for NRF 2019 now and receive a lunch voucher, compliments of SonicWall.

About NRF

The National Retail Federation (NRF) is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries.

Membership with NRF provides retailers with the opportunity to advocate on important policy issues, gain insights from industry leaders and visionaries and network with retail’s best and brightest.

Dodging the Next Hack with Dell Security: Wrap Up of NRF’s BIG Show in New York

Back from NYC, where I attended last week’s National Retail Federation annual conference, “The Big Show.”It’s been a long time since I’ve been to a major event like this one, but retail continues to be important to SonicWall and is now part of what I do here at SonicWall Security, particularly for our SonicWall network security offerings.

So what’s new in the retail industry? Judging from all I saw, tons, of course. Retailers are all in on getting the most out of their brick-and-mortar locations as well as their various online and social outlets. Multichannel and omnichannel are retail’s new normal. New technologies continue to emerge, starting with information technology, which drives the customer experience with data analytics, to in-store beacons and other Internet of Things devices, store, website, and fulfillment design, POS systems, targeted marketing the list goes on and on, testament to the hundreds of vendors exhibiting at the NRF show.

We had plenty of visitors to the SonicWall Security booth, and good conversations with all. Some visitors and customers joined us for happy hour and a very elegant dinner Monday evening at Colicchio & Sons, in what we used to call the Meatpacking District when I called New York my home. A part of Manhattan that was almost desolate in the evening has become very much alive. The dinner gave me a chance to listen to what customers were thinking and providing a SonicWall perspective on how we can help.

You’d think that with all the attention to hacks and breaches of major retailers, security would be a major focus of an event like this, but I didn’t find that to be the case, and was, quite frankly, surprised. Our presentation by Kent Shuart, Dodging the Next Hack, How to Protect Your Business, was one of only two conference sessions with a security focus. You can read more about Kent’s presentation in SC Magazine. Of special note is Kent’s point that small and medium size retailers may be an even bigger target in 2916 than their larger retail counterparts. Many of these small and medium sized retailers have not updated their protections while hackers continue to get more sophisticated. The black market value of credit card records is such that even a small business’s account data can be a major hack windfall.

Me, I don’t believe that the retail industry doesn’t want to talk security. I think that the industry as a whole understands that without a secure network infrastructure, the customer and business data that is their lifeblood is at risk. Whether in a store or online, businesses large and small need solid, secure, scalable, beyond-PCI-compliant network security that doesn’t just protect them from cyber criminals, but gives them a leg up on their competition.

Although the booth was small the message was big: SonicWall would like to be your trusted partner in all things IT. We can help build your retail business in a secure way without breaking the bank. Learn more about our retail solutions, or visit us online.