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SonicWall at Black Hat 2018

Now in its 21st year, Black Hat USA promises to bring together 17,000 information security experts to provide attendees with the very latest in cyber research, development and trends. This six-day event begins with four days of training for security practitioners of all levels (Aug. 4-7) followed by the two-day main event including briefings, business hall, arsenal and more (Aug. 8-9).

SonicWall is excited to be attending this year’s Black Hat event in Las Vegas. We’ll be providing attendees with hands-on experiences and showcasing our newest solutions. Visit us at Booth 564 in the Shoreline Hall to chat with our experts and explore the latest in security trends, threat intelligence and powerful cyber security solutions that help protect organizations in a fast-moving cyber arms race.

Live Demos

The SonicWall booth will feature five demo stations showcasing products across our entire portfolio, including the new SonicWall Capture Security Center. Our security experts will be on hand to take you through our Capture Cloud Platform, Capture ATP with Real-Time Deep Memory Inspection™ , Capture Client and our the newest next-generation firewall (NGFW) solutions.

Featured Presentations

Join our in-booth team to hear our featured presentation: “Keeping pace with the ever-changing threat landscape.” Our experts will go inside SonicWall Capture Labs telemetry data to provide insight into the advances being made by both security professionals and cybercriminals. In this session we’ll dig into the data, provide actionable insights and share our vision for automated real-time breach detection and prevention.

Each day, SonicWall will be joined by a special guest speaker: Daniel Bernard, VP of Business & Corporate Development, at SentinelOne. Learn how SonicWall and SentinelOne together ensure automatic remediation of malicious attacks, such as ransomware, in the event of infection by reversing system and file modifications.

Time Presentation
Wednesday
10:30 a.m.- 2 p.m. Keeping Pace with the Shifting Threat Landscape
2 p.m. Special Guest Speaker: Daniel Bernard, VP, SentinelOne
2:30-6:30 p.m. Keeping Pace with the Shifting Threat Landscape
Thursday
10.30 a.m. – 2 p.m. Keeping Pace with the Shifting Threat Landscape
2 p.m. Special Guest Speaker: Daniel Bernard, VP SentinelOne
2:30 p.m.- 4:30 p.m. Keeping Pace with the Shifting Threat Landscape

It wouldn’t be Vegas without a little magic and the chance for some winnings. Each day at Booth 564, in addition to our demos and presentations, we’ll have exclusive giveaways and even an illusionist. Join us and leave armed with the best cybersecurity information and some exclusive SonicWall swag like power banks, webcam covers, pens, notebooks and even fake bitcoin.

To keep up with us at the show, follow @SonicWall on Twitter and look for the hashtag #BHUSA.

Business Hall Hours

Mandalay Bay, Las Vegas | Booth 564

  • Wednesday, August 8: 10 a.m.- 7 p.m. PDT
  • Thursday, August 9: 10 a.m.- 5 p.m. PDT

Business Hall Access

  • Briefings Pass and/or Trainings Pass holders have unlimited access to the Business Hall and all Features
  • A Business Pass is available for purchase to individuals without Briefings and/or Trainings Passes and grants unlimited access to the Business Hall and all Features.

All Times PDT

Helpful resources

RSA Conference 2018: See You Next Year

Every year, RSA Conference 2018 is a fast-paced, high-energy gathering for cyber security discussion, networking, innovation and learning for attendees, panelists, speakers and exhibitors alike. It’s almost impossible to see and hear all the show has to offer.

To help, we’ve collected all the interesting events and news from the week. It was an amazing four days — or eight days if you are part of our event staff — and we thank everyone for visiting us.

Endpoint protection still top of mind

While endpoint protection was a major theme at RSA, the technology partnership between SonicWall and SentinelOne stole the show with a modern take on endpoint protection. Throughout the week, SonicWall and SentinelOne collaborated to show off the new SonicWall Capture Client and integrated SentinelOne capabilities, like continuous behavioral monitoring and unique rollback capabilities.
> READ MORE

Awards and honors deserve a ‘thank you’

The CRN accolades noted above were just the start for SonicWall, which collected eight awards, including Gold in the CEO of the Year and Security Marketing Team of the Year, at the 2018 Info Security Product Guide Global Excellence Awards ceremony Monday in San Francisco. Also at RSA, SonicWall was named Cybersecurity Company of the Year in the Cyber Defense Magazine InfoSec Awards 2018.

These honors were the result of true dedication from our amazing SonicWall SecureFirst Partners and loyal customer base that spans 200 countries across the globe. Sincerely, thank you.

Streaming RSA Conference live

No matter your good intentions, sometimes it’s impossible to make it out to RSA every year. But that doesn’t mean you have to miss out on SonicWall’s presentation on the cyber arms race. That’s why we streamed a session from SonicWall malware expert Brook Chelmo on Facebook Live. Relive his presentation again and again, or watch it for the first time.

Music to inspire

While this musical inspiration was published before RSA kicked off, we had so much fun with our RSA Conference 2018 playlist on Spotify we’d be remiss in not offering it up once again.

Worn out

By the final day of RSA Conference, we’re spent. Our presenters logged dozens of hours presenting during the week. Their voices tired. Their legs weak. And some couldn’t even wait to get back to the hotel for some much-needed rest. And you know what? We can’t wait to do it again next year. See you at RSA Conference 2019, March 4-9.

Farewell, RSA Conference 2018

SonicWall at RSA Conference 2018

The annual trek to the wind-swept hills of San Francisco is a long-standing tradition for many cyber security vendors and the packs of security pros who descend on the bay en masse. Yes, it’s already time for RSA Conference 2018.

SonicWall at RSA
April 16-19Booth 4115, North Hall
Moscone Center
San Francisco

Not a group to break convention, SonicWall will once again be present at the Moscone Center, April 16-19, to actively discuss today’s cyber security challenges and how cyber attacks impact businesses and organizations of all  sizes.

We encourage you to visit us at Booth 4115 in the North Expo Hall to explore the latest in security trends, threat intelligence and powerful cyber security solutions that help protect organizations in a fast-moving cyber arms race.

The booth will also feature the new SonicWall Security Center. We’ll show cyber attacks as they happen and illustrate the importance of real-time cyber threat intelligence and how it should empower the modern cyber security strategy.

Featured Presentation — Tuesday, April 17

This year’s conference will be highlighted by a presentation from John Gordineer, SonicWall’s Direct of Product Marketing. His cornerstone session, “The 2018 Threat Landscape: What We Learned in 2017 and What You Need to Know,” will go inside SonicWall Capture Labs telemetry data from millions of sensors around the globe to provide insight into the advances being made by both security professionals and cyber criminals.

Be sure to stop into the presentation on Tuesday, April 17, at 3 p.m. PDT, in the North Hall Briefing Center.

Fake bitcoin?

What would RSA Conference be without some sort of spectacle on the expo floor? Each day at Booth 4115 we’ll have exclusive demos (more on those later), giveaways and even a magician. Yes, a magician. And he’s magnificent.

As is custom, we’ll also have SonicWall swag like power banks, webcam covers, pens, notebooks and even fake bitcoin. They do exist.

Expo Hours

Moscone Center, North Expo Hall | Booth 4115

Monday, April 16 5 p.m. – 7 p.m.
Tuesday, April 17 10 a.m. – 6 p.m.
Wednesday, April 18 10 a.m. – 6 p.m.
Thursday, April 19 10 a.m. – 3 p.m.

All Times PDT

Need help finding us? Just head to the North Hall and look for our awe-inspiring orange and black creatures. You can’t miss ‘em.

Helpful resources

Attend RSA Conference 2018 for Free

Want to experience the sights and sounds of RSA Conference 2018 but are short on cash? Use guest promo code X8SSONIC for free admission to the expo — compliments of SonicWall.

General Availability of SonicWall Email Security 9.0 with Capture ATP at Virtual PEAK 2017

SonicWall Email Security 9.0 with Capture ATP Service is available worldwide today. Leveraging a highly-scalable and redundant architecture, SonicWall Email Security 9.0 integrates with our award-winning Capture Advanced Threat Protection (ATP) Service, to deliver a cloud-based, multi-engine sandbox that not only inspects email traffic for suspicious code, but also blocks ransomware, zero-day and other malicious files from entering the network until a verdict is reached. I am excited to be joining hundreds of our channel partners for SonicWall’s Virtual PEAK 2017 this Thursday, March 2, 2017 from 8 am to 1 pm Pacific time. Learn more about all of SonicWall solutions and Email Security 9.0 that continues to offer an array of deployment options, including on-premises appliances, virtual machine, software and cloud-hosted solutions.

SonicWall Virtual Peak Keynote Speakers at Virtual PEAK 2017

According to the 2017 SonicWall Annual Threat Report, ransomware attacks grew at a tremendous rate in 2016 with email as one of main attacks vectors used by cyber criminals. Our response to this growing threat is SonicWall Email Security 9.0, which integrates our award-winning Capture Advanced Threat Protection Service.

SonicWall Email Security 9.0 with Capture Advanced Threat Protection Service provides comprehensive next-generation email security protection to prevent ransomware and emerging zero-day attacks.

This exciting new release demonstrates SonicWall’s continuing efforts to enhance our security portfolio and introduce innovation to our solutions to protect customers against new and evolving threats in 2017 and beyond.

Innovative features of SonicWall Email Security 9.0 include:

  • Advanced Threat Protection: Integrates Capture cloud-based sandboxing technology for detection of zero-day threats such as ransomware, for fine-grained inspection of SMTP traffic
  • Next-generation Email Protection: Incorporates anti-spam, anti-virus and anti-spoofing functionalities to not only detect and prevent spam and other unwanted email, but also scan email messages and attachments for ransomware, Trojan horses, worms and other types of malicious content.
  • Improved Office 365 Support: Enhances security by for multi-tenant environments by providing a method for ensured, mapped delivery of emails for SonicWall Hosted Email Security environments
  • Updated Line of Appliances: Refreshes SonicWall’s line of Email Security hardware appliances, helping customers to better face threats delivered by email.
  • Encryption Protection: Supports not only SMTP Authentication, but also the encryption service feature enables any email containing protected data to be automatically encrypted, routed for approval or archived.
  • Policy and Compliance Management: Enables an administrator to enact policies that filter messages and their contents as they enter or exit the organization. This allows organizations to meet regulatory requirements based on government legislation, industry standards or corporate governance activities.

SonicWall ESA Series at Virtual PEAK 2017

To learn more about Email Security 9.0, be sure to attend the upcoming SonicWall Virtual PEAK 2017, March 2, 2017. Join my session: Using SonicWall Email Security 9 with Capture ATP to Drive New Opportunity at 8 am. Don’t miss this opportunity to network and learn from our experts and your peers. Register today!

SonicWall Virtual Peak

SonicWall is on a Winning Streak in the Cyber Arms Race at RSA 2017

As we wrap up a “winning” week at the 2017 RSA conference in San Francisco, attended by more than 45,000, I am excited to highlight incredible momentum from our Threat Report, recent industry awards, and most importantly the conversations with our loyal customers and partners. We are excited to hear the overwhelming enthusiasm for the 2017 Annual Threat Report, the launch of Email Security 9.0 with Capture, the technical preview of SonicOS 6.2.7 and our SecureFirst Partner Program. In the kiosks in our booth, we demoed solutions to prevent breaches, stop phishing attacks, block ransomware, uncover SSL encrypted threats and identify compromised IoT devices.

All of the innovation to get ahead of the cyber arms race we are delivering to the marketplace has resulted in four awards. Just yesterday, SonicWall won the prestigious SC Magazine Trust Award for Best UTM Security Solution for our SonicWall TZ Firewall Series. The TZ is the most secure, sophisticated and widely deployed small-business firewall platforms on the market today. The TZ Series offers a range of Unified Threat Management solutions for SMB and distributed enterprises across retail, government, remote sites and branch offices. SonicWall also won in three categories from InfoSecurity Products Guide – Global Excellence Awards:

New Products and Services

Bring Your Own Device (BYOD) Security

  • SILVER for SonicWall Secure Mobile Access 1000 Series (version OS 12.0)
    Info Security Products Guide 2017 - Global Excellence Silver Award

Advanced Persistent Threat Detection and Response

The conference was also an opportunity to showcase our ground breaking 2017 SonicWall Annual Threat Report. We continue to build on the momentum of the unique threat data presented in the report. Among the findings discussed were:

  • Volume of unique malware samples declined to 60 million, a 6.25 percent decrease.
  • Point-of-sale malware creation declined by 93% percent since 2014.
  • Secure Sockets Layer/Transport Layer Security encrypted traffic increased by 34 percent year-over-year.
  • Cyber criminals shifted their focus to new threats, including ransomware attacks which grew by 167x year-over-year. Internet of Things devices created a new attack vector opening the door for large scale distributed denial-of-service attacks.

RSA 2017 Awards

Because email is a constant target for attacks, we had a kiosk presenting our new SonicWall Email Security 9.0 with Capture ATP. The cloud sandboxing allows you to deploy a next-gen solution for protecting email files, stop phishing and block zero-day attacks and ransomware.

We are also celebrating the launch of our SonicWall Secure First Partner Program. As a 100% channel company, SecureFirst is the way our channel partners access the entire SonicWall portfolio of technology and solutions. With the different levels of commitment to the program come various levels of rewards and benefits. Central to the new program is Reward for Value, SonicWall’s partner profitability framework that rewards partners for the value they bring to selling, implementing, and supporting SonicWall solutions. And SecureFirst is off to a really fast start. In the first 90 days:

  • SecureFirst program registrations reached 8,563 across 90 countries
  • SecureFirst registrations in North America exceeded 5,400
  • SecureFirst New Partner Registrations more than 1,500
  • SecureFirst partner deal registrations spike 66% since divestiture

At SonicWall, we are committed to helping our customers and partners fight the attacks to get ahead of the cyber arms race with the intelligence of our GRID Network, next-gen firewalls, extending our award-winning Capture capabilities with our Email Security solutions, and IoT security to protect the enterprise and drive business productivity. Our goal is to have our award-winning breach prevention, IoT device security and encrypted threat solutions reinforce each other and defend independently to ensure we are setting the highest level of protection for value for our customers and partners.

SonicWall Announces New “Reward for Value” for Channel Partners

I like cars. All kinds of cars. From high speed racers, to utility pickups and even classics like the 1961 Corvette I’m looking to restore in my spare time. Partner programs are a lot like cars. Some are basic and get you from point A to point B. Others are high performance vehicles designed to thrill. As we announce the new  SonicWall Secure First partner program and Reward for Value incentives at our PEAK16 conference this week in Las Vegas, we’ll unveil a program that I’d like to believe has a lot of horsepower, gives its drivers great controls, and is a dependable ride.

At the heart of the new program are our partnering engines designed to help our partners deliver the best security possible to protect their customers while creating more value for their business. We’ve tuned up all the partnering engines Incentives, Enablement, Support and Services.

For the incentive engine, “Reward for Value” recognizes and rewards partners for the full value they contribute to selling and supporting SonicWall solutions across the entire customer lifecycle. Whether it’s hunting a new sales opportunity, delivering a proof of concept, attaching incremental security services subscriptions to a sale or demonstrating vertical market expertise, Reward for Value delivers balanced up-front discounts and back-end rewards.

We’re also revving up new partner sales and SE trainings and accreditation tracks all built on a new partner enablement platform that delivers rich media training content and sales tools designed around the customer lifecycle. The new accreditations will provide valuable general knowledge on the threat landscape and cyber security, as well as on the latest SonicWall solutions like SonicWall Capture our new advanced threat protection offering.

Additionally, the Authorized Support Partner program is being announced to help partners builds out profitable support and services practices with their SonicWall solutions. Rich with support and services enablement that will ensure together we deliver customer success, this new program will recognize and reward Partners for owning their customers through deployment, support, optimization and upgrades. We’re also highlighting the momentum we’re building with our Security-as-a-Service and how partners can deliver managed security services on the SonicWall platform.

With close to 750 Partners attending from across the Americas, this is our largest and most successful partner event in the history of SonicWall. In fact, I’ve talked to Partners here who have attended every Peak we’ve hosted over 14 years! Talk about a loyal and dedicated Partner base. It’s humbling and an honor to count these companies among our Partners. And speaking of great Partners, I want to thank our platinum sponsors for co-sponsoring this annual event Tech Data, D&H Distributing, Securematics, SYNNEX and Ingram Micro. Without them none of this would have happened.

Our Americas business is running on all cylinders, the partnering engines are revving up and we’re thrilled to launch our Secure First partner program and Reward for Value. With the partner feedback and validation we’re receiving at PEAK, we’ve got our eyes focused on the road ahead and together with our Partners are speeding toward even greater success.

“SonicWall has proven to be a winner for us in our security practice. We have had a number of wins against other security products because of the support provided by SonicWall. PEAK16 is in that it enables me to engage with peers and enhance my skills,” says Jeffrey Grant, vice president of Tri-Delta Resources Corp.

“SonicWall understands partner challenges, enabling us to deliver thousands of customer centric solutions over the 25 years,” said Joseph Tassia, president of Nuoz.

I am meeting one-on-one with our partners this week to listen and help them further with their security mission. Follow @SonicWall on Twitter and SonicWall on Facebook with #YesPeak16 to join in the conversation and get updates. We want to hear from you.

D&H Distributing Conveys the Benefit of Distribution to Partners at Peak 2016

The following is a guest blog post by Michael Schwab, Co-President at D&H Distributing

As a distribution sponsor of Peak 2016, we’re thrilled to enhance our ongoing relationship with SonicWall and meet with the company’s influential base of partners. At this year’s event at the Aria in Las Vegas, Nevada, Aug. 28-31, we will continue our dialog with SonicWall solution providers on the value we can deliver as a distribution partner. D&H is proud to offer exclusive programs, including our new Pre-Sales Support program, dedicated Cloud Specialists, Partner Services marketing materials, the Incentives Rewards loyalty program, and educational opportunities through both trade events and our state-of-the-art Solutions Lab training platform. These services help partners acquire product knowledge, increase purchasing power and gain incremental revenues, including through solutions like the SonicWall security products.

We endorse a consultative approach with our channel resellers, investing time, effort, and a dedicated account person toward helping each customer grow his or her skills set and core competencies. D&H positions its customers to succeed, helping them to leverage lucrative opportunities ranging from business continuity, to upgrade and total technology refresh projects, to ushering-in the new modern workplace with hosted services and seamless mobile technologies.

Our growing relationship with SonicWall is important to us, being part of our focus on the SMB marketplace. This is why series such as the industry-leading SonicWALL TZ Unified Threat Management (UTM) firewalls, the SonicWall NSA next-gen firewalls and the SonicPoint wireless access points are ideal offerings for our mutual customer community.

View of the SonicWall and D&H Distributing booth at Peak16

Partners can speak to a D&H SonicWall Specialist, part of our world-class Solutions Specialist Team, and other D&H personnel at booth #105, to find out how to benefit from our personalized service model. Attendees can enter to win a $500 American Express gift card giveaway, to be announced Tuesday, August 30 at 5:30 p.m. during the show.  Visit www.dandh.com/peak to find out how to take advantage of the comprehensive business support services that D&H provides. New customers are eligible for a $100 American Express gift card after their first $1,000 purchase.

Be sure to mention us when you participate in social media with #YesPEAK16, @dandh, @SonicWALL. And join in the fun by posting about your SonicWall installation in the event’s social media sweepstakes, using #YesPeak16 and/or #Peak16Selfie. SonicWall partners can follow D&H on Twitter, visit us online at dandh.com, or contact their SonicWall Solution Specialist at SonicWALLSpecialist@dandh.com.

Thanks. We look forward to working with you to realize new opportunities in 2016.


Michael Schwab began his D&H career in 1989 as an outside sales rep. in the Philadelphia area. In 1991, Michael joined the corporate group in the Harrisburg headquarters as director of merchandising. Over the years, he has overseen D&H’s staff of product managers, which has grown from a department of two to the current group of 50+.  In 1999, he was promoted to vice president of purchasing where Michael played an integral role in establishing relationships with major D&H partners including Lenovo and Cisco Systems. Michael assumed the role of co-president, along with his brother Dan Schwab, in May 2008. In their inaugural year as co-presidents, Michael and Dan Schwab were ranked in Everything Channel’s list of the Top Executives in 2008, and have been named to its Top Executive lists every year since, including the #1 spot on the 2011 “SMB Superstars” list.

Michael has been instrumental in leading D&H toward various industry and regional distinctions and awards, including the Central Penn Business Journal’s Business of the Year award 2011, and 2012; that magazine’s #1 Privately-Held Business from 2011 to 2014; The ESOP (Employee Stock Option Program) Association’s AACE Award for best communications program by an employee-owned company; and a host of vendor partner awards.

Michael earned his Bachelor of Science in Economics at the University of Pennsylvania in 1985 and completed a law degree in 1988 at Villanova. Prior to D&H, he worked for the leading accounting and consulting firm Arthur Andersen.

Beating Cybercrime and Driving Better Security at RSA

As I’ve spent the past few days talking with customers and fellow information security professionals at this year’s RSA Conference, it’s become crystal clear that the threat of cybercrime has changed up the way we work. As these threats morph and shapeshift into new, more sophisticated forms, we must stay one step ahead of the bad actors to protect our customers.

Customers at RSA feel this expanding threat environment is compounded by increased pressure to deploy new capabilities at warp speed. The massive explosion in both applications and access points makes it difficult for IT to keep the business productive and secure from these constantly evolving threats.

The release last month of the SonicWall Security 2015 Threat Report provides a dose of reality with its analysis of the cybercrime trends of 2015, and a jolting look at the emerging security threats we can expect in 2016. The evolution of exploit kits that conceal exploits from security systems, the surging growth in SSL/TLS encryption that enables hackers to launch under-the-radar attacks that conceal malware from firewalls, plus a continued rise in Android malware that puts most of the smartphone market at risk and a marked increase in malware attacks in general all are on the horizon this year. As information security professionals, our work is cut out for us.

SonicWall Security is committed to delivering comprehensive protection against dramatic growth of the zero-day attacks identified in the Threat Report. On Monday, we unveiled at RSA the SonicWall Capture Advanced Threat Protection Service, a first-to-market, adaptive, multi-engine sandboxing approach that enhances the ability of organizations to protect against shape-shifting cyber threats, not just by detecting the threats with a single engine solution as other sandboxing tools do, but by going a necessary step further to actually block those threats before they enter the network. This cloud offering, which was showcased throughout the week at RSA, incorporates the VMRay third-generation Analyzer threat detection analysis engine with the Lastline Breach Detection platform and the SonicWall Sonic Sandbox threat analysis engine, to deliver a much needed three-layer level of defense against today’s unknown threats.

We’re also reinforcing our commitment to our channel partners by beefing up the already best-in-class security offerings they have available to customers. Our new SonicWall Capture solution is available through the channel, and, in February, we announced that our newest Identity and Access Management solution, SonicWall One Identity Safeguard for Privileged Passwords, also is available through our channel partners. SonicWall Security’s first identity and access management solution offered through channel partners at the initial launch, Safeguard adds critical security controls to our partners’ portfolio.

In addition, I’m pleased to report that we’ve received significant industry validation for our SonicWall Security portfolio recently. For the fourth consecutive year, the SonicWall SuperMassive E10800 next-generation firewall (NGFW) running SonicOS 6.0 and integrated Intrusion Prevention Service has earned the coveted Recommended rating in the NSS Labs Next-Generation Firewall Security Value Map. This represents the highest rating given by NSS Labs, and SonicWall is one of only three vendors to earn this distinction for four consecutive years. NSS Labs is one of the industry’s most influential third-party evaluators of security products, and that means our customers are protecting their networks with a security product that is among the best-performing in the industry.

SonicWall Security solutions also received nine awards in the recently announced 2016 Info Security Products Guide Global Excellence Awards.

At SonicWall Security, we are committed to helping our customers fight constantly shapeshifting threats by extending end-to-end connected security that both protects the modern day enterprise, and enables support for mobility, cloud and easy user access that drives business productivity. We strive to deliver security solutions that support our open ecosystem where every aspect of security is covered with little overlap. Our goal is for all of our best-in-class solutions and technologies to reinforce each other and work both independently and together, to ensure we’re setting the highest bar for value to our partners and customers.

Dodging the Next Hack with Dell Security: Wrap Up of NRF’s BIG Show in New York

Back from NYC, where I attended last week’s National Retail Federation annual conference, “The Big Show.”It’s been a long time since I’ve been to a major event like this one, but retail continues to be important to SonicWall and is now part of what I do here at SonicWall Security, particularly for our SonicWall network security offerings.

So what’s new in the retail industry? Judging from all I saw, tons, of course. Retailers are all in on getting the most out of their brick-and-mortar locations as well as their various online and social outlets. Multichannel and omnichannel are retail’s new normal. New technologies continue to emerge, starting with information technology, which drives the customer experience with data analytics, to in-store beacons and other Internet of Things devices, store, website, and fulfillment design, POS systems, targeted marketing the list goes on and on, testament to the hundreds of vendors exhibiting at the NRF show.

We had plenty of visitors to the SonicWall Security booth, and good conversations with all. Some visitors and customers joined us for happy hour and a very elegant dinner Monday evening at Colicchio & Sons, in what we used to call the Meatpacking District when I called New York my home. A part of Manhattan that was almost desolate in the evening has become very much alive. The dinner gave me a chance to listen to what customers were thinking and providing a SonicWall perspective on how we can help.

You’d think that with all the attention to hacks and breaches of major retailers, security would be a major focus of an event like this, but I didn’t find that to be the case, and was, quite frankly, surprised. Our presentation by Kent Shuart, Dodging the Next Hack, How to Protect Your Business, was one of only two conference sessions with a security focus. You can read more about Kent’s presentation in SC Magazine. Of special note is Kent’s point that small and medium size retailers may be an even bigger target in 2916 than their larger retail counterparts. Many of these small and medium sized retailers have not updated their protections while hackers continue to get more sophisticated. The black market value of credit card records is such that even a small business’s account data can be a major hack windfall.

Me, I don’t believe that the retail industry doesn’t want to talk security. I think that the industry as a whole understands that without a secure network infrastructure, the customer and business data that is their lifeblood is at risk. Whether in a store or online, businesses large and small need solid, secure, scalable, beyond-PCI-compliant network security that doesn’t just protect them from cyber criminals, but gives them a leg up on their competition.

Although the booth was small the message was big: SonicWall would like to be your trusted partner in all things IT. We can help build your retail business in a secure way without breaking the bank. Learn more about our retail solutions, or visit us online.

SonicWall Security is coming to SonicWall World 2015

SonicWall World 2015 takes place in Austin in a couple of weeks, Oct. 20-22, and I am eager to talk security with our customers, partners, press and analysts. We will kick off the conference with a Network Security Track at the SonicWall World Software User Forum, which leads to three information-packed days of technical training for SonicWall Next-Generation Firewall customers. The deep dive technical sessions delivered by our engineers and product managers will help them defend their networks against continuously evolving threats by leveraging their existing security infrastructure. The Network Security Track is designed to provide practical answers to questions and challenges associated with security in general and as it relates to  SonicWall Next-Generation Firewalls. We’ll have experts on hand to work directly with participants, step-by-step, to address their most pressing issues. Additionally, we are hosting lab sessions where they can see first-hand the best practices recommended by security engineers to address a variety of scenarios.

In addition to the focused Network Security track, SonicWall Security thought leaders will be presenting in a variety of breakout sessions at both the SonicWall World Software User Forum and at the SonicWall World Main Track. Here are all of the sessions available to attendees:

Main Track (MT) – Wed. 1 pm/ Thurs 9:30 am Panel – Mobilizing People and Data for a Future-ready Workforce:

Today’s workforce is evolving work is an activity, not a location, and people want choice in the tools they use. While many technology providers claim to have “the” answer to mobility, in reality they’re only equipped to address a narrow set of challenges, leaving the customer to patch together a solution. In this session, learn how SonicWall uses recent research to buck this one-size-fits-all approach with strategies centered on mobilizing two things: people and data. We’ll share how SonicWall integrates solutions across our end-to-end portfolio to give people the best tools for the job, while mobilizing data in a secure, managed and reliable way.

Main Track (MT41) – Wed 2:30 pm/Thurs 8 a.m. – Key Security Insights: Examining 2014 to predict emerging threats:

Cyber-crimes are alive and well on the global stage and will only continue to be pervasive as long as organizations prolong taking the necessary defense measures to stop threats from slipping through the cracks. In this session, we’ll present the most common attacks SonicWall observed since 2014 and the ways we expect emergent threats to affect small and medium businesses, as well as large enterprises moving forward. This session is perfect for anybody who is interested in learning more about the state of the union in security.

Software User Forum (SUF 60) – Endpoint to Perimeter: Network Protection That’s Inside Out and Outside In:

As an IT professional, it is an alarming time you live in.Each and every day you may be feeling unease about the risk of your network being breached.The cybercriminal community is relentless in its pursuit to exploit the weaknesses of your network wherever they could find them.So how well are you prepared for the next attack?In this session, we will discuss how you can take advantage of modern-day network security tools and services to achieve ongoing protection against emerging threats. Additionally, we will explore why it truly counts to have a nimble threat research and response team working for you.This session will provide a complete overview of the entire SonicWall Security solution portfolio to help you get a handle on what is important for your organization to think about.

Software User Forum (SUF 61) SonicWall Email and Encryption Solutions:

In this session, you will learn about leading edge-strategies and technologies to protect your email from viruses, spam, and confidential data leaks and how SonicWall can help you easily and affordably meet industry and regulatory requirements for secure email exchange.

  • Speaker: Jane Wasson

Software User Forum (SUF 62) Mobile Access and Security update:

In this session, you will learn about the leading-edge strategies and technologies to securely enable mobile worker productivity while protecting your data from loss or theft and how SonicWall Secure Mobile Access Solutions can help.

  • Speaker: James Whewell

Software User Forum (SUF 63)Key Security Insights:

Examining 2014 to Predict Emerging Threats: Cyber-crimes are alive and well on the global stage and will only continue to be pervasive as long as organizations prolong taking the necessary defense measures to stop threats from slipping through the cracks. In this session, we’ll present the most common attacks SonicWall observed since 2014 and the ways we expect emergent threats to affect small and medium businesses, as well as large enterprises moving forward. This session is perfect for anybody who is interested in learning more about the state of the union in security.

I hope to see you in a few weeks in Austin. Let me know, if you have questions. We can connect via Twitter @Johngord.