SonicWall’s Nicola Scheibe Recognized by CRN as One of 2022’s 100 People You Don’t Know But Should

MILPITAS, Calif. — September 26, 2022 — SonicWall announced today that CRN, a brand of The Channel Company, has named Sr. Director, Global Field Marketing Nicola Scheibe, as one of the IT channel’s 100 People You Don’t Know But Should for 2022. This annual list honors the IT channel’s unsung heroes who work tirelessly to support channel partners, while rarely stepping into the spotlight.

CRN’s editorial team assembles this list every year based on feedback from solution providers and industry executives to identify behind-the-scenes channel players who help partners drive growth, innovation, and profit.

With her 15+ year experience in IT security, Scheibe is responsible for all direct field marketing activities, as well as any joint activities with partners and distributors across SonicWall’s global regions.

“Nicola is a perfect reflection of SonicWall’s commitment to our partner network, as she has built a strong channel team, managed the global roll-out of marketing campaigns to and through our channel partners and helped build SonicWall’s channel strategy,” said SonicWall Executive Vice President of Americas Channel Jason Carter “I am grateful to CRN for recognizing Nicola’s remarkable contributions. She has been an instrumental leader, and she has been integral in driving our channel expansion over the last several years.”

“We are thrilled to honor and recognize the extraordinary group included on this year’s 100 People You Don’t Know But Should list for their remarkable contributions to the channel and their partners,” said Blaine Raddon, CEO of The Channel Company. “There are many talented and creative individuals working behind the scenes every day that contribute to channel growth and make game-changing decisions that impact partner success.”

CRN’s 100 People You Don’t Know But Should spotlights some of the channel’s best and brightest people who may not be as visible as some channel chiefs or CEOs but are just as important to the partner community.

The 100 People You Don’t Know But Should will be featured in the October issue of CRN Magazine and can be found online at www.crn.com/100people.

Bret Fitzgerald
Bret Fitzgerald is a dynamic marketing and public relations executive who specializes in the IT industry — specifically B2B software. A graduate of Brigham Young University, Fitzgerald has consistently generated metric-driven results and considers himself lucky enough to work with industry leaders in the tech, retail, hospitality and online marketing industries. Fitzgerald strategically oversees multiple PR agencies worldwide and all of SonicWall’s global PR efforts.
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