Posts

SonicWall at Black Hat 2018

Now in its 21st year, Black Hat USA promises to bring together 17,000 information security experts to provide attendees with the very latest in cyber research, development and trends. This six-day event begins with four days of training for security practitioners of all levels (Aug. 4-7) followed by the two-day main event including briefings, business hall, arsenal and more (Aug. 8-9).

SonicWall is excited to be attending this year’s Black Hat event in Las Vegas. We’ll be providing attendees with hands-on experiences and showcasing our newest solutions. Visit us at Booth 564 in the Shoreline Hall to chat with our experts and explore the latest in security trends, threat intelligence and powerful cyber security solutions that help protect organizations in a fast-moving cyber arms race.

Live Demos

The SonicWall booth will feature five demo stations showcasing products across our entire portfolio, including the new SonicWall Capture Security Center. Our security experts will be on hand to take you through our Capture Cloud Platform, Capture ATP with Real-Time Deep Memory Inspection™ , Capture Client and our the newest next-generation firewall (NGFW) solutions.

Featured Presentations

Join our in-booth team to hear our featured presentation: “Keeping pace with the ever-changing threat landscape.” Our experts will go inside SonicWall Capture Labs telemetry data to provide insight into the advances being made by both security professionals and cybercriminals. In this session we’ll dig into the data, provide actionable insights and share our vision for automated real-time breach detection and prevention.

Each day, SonicWall will be joined by a special guest speaker: Daniel Bernard, VP of Business & Corporate Development, at SentinelOne. Learn how SonicWall and SentinelOne together ensure automatic remediation of malicious attacks, such as ransomware, in the event of infection by reversing system and file modifications.

Time Presentation
Wednesday
10:30 a.m.- 2 p.m. Keeping Pace with the Shifting Threat Landscape
2 p.m. Special Guest Speaker: Daniel Bernard, VP, SentinelOne
2:30-6:30 p.m. Keeping Pace with the Shifting Threat Landscape
Thursday
10.30 a.m. – 2 p.m. Keeping Pace with the Shifting Threat Landscape
2 p.m. Special Guest Speaker: Daniel Bernard, VP SentinelOne
2:30 p.m.- 4:30 p.m. Keeping Pace with the Shifting Threat Landscape

It wouldn’t be Vegas without a little magic and the chance for some winnings. Each day at Booth 564, in addition to our demos and presentations, we’ll have exclusive giveaways and even an illusionist. Join us and leave armed with the best cybersecurity information and some exclusive SonicWall swag like power banks, webcam covers, pens, notebooks and even fake bitcoin.

To keep up with us at the show, follow @SonicWall on Twitter and look for the hashtag #BHUSA.

Business Hall Hours

Mandalay Bay, Las Vegas | Booth 564

  • Wednesday, August 8: 10 a.m.- 7 p.m. PDT
  • Thursday, August 9: 10 a.m.- 5 p.m. PDT

Business Hall Access

  • Briefings Pass and/or Trainings Pass holders have unlimited access to the Business Hall and all Features
  • A Business Pass is available for purchase to individuals without Briefings and/or Trainings Passes and grants unlimited access to the Business Hall and all Features.

All Times PDT

Helpful resources

RSA Conference 2018: See You Next Year

Every year, RSA Conference 2018 is a fast-paced, high-energy gathering for cyber security discussion, networking, innovation and learning for attendees, panelists, speakers and exhibitors alike. It’s almost impossible to see and hear all the show has to offer.

To help, we’ve collected all the interesting events and news from the week. It was an amazing four days — or eight days if you are part of our event staff — and we thank everyone for visiting us.

Endpoint protection still top of mind

While endpoint protection was a major theme at RSA, the technology partnership between SonicWall and SentinelOne stole the show with a modern take on endpoint protection. Throughout the week, SonicWall and SentinelOne collaborated to show off the new SonicWall Capture Client and integrated SentinelOne capabilities, like continuous behavioral monitoring and unique rollback capabilities.
> READ MORE

Awards and honors deserve a ‘thank you’

The CRN accolades noted above were just the start for SonicWall, which collected eight awards, including Gold in the CEO of the Year and Security Marketing Team of the Year, at the 2018 Info Security Product Guide Global Excellence Awards ceremony Monday in San Francisco. Also at RSA, SonicWall was named Cybersecurity Company of the Year in the Cyber Defense Magazine InfoSec Awards 2018.

These honors were the result of true dedication from our amazing SonicWall SecureFirst Partners and loyal customer base that spans 200 countries across the globe. Sincerely, thank you.

Streaming RSA Conference live

No matter your good intentions, sometimes it’s impossible to make it out to RSA every year. But that doesn’t mean you have to miss out on SonicWall’s presentation on the cyber arms race. That’s why we streamed a session from SonicWall malware expert Brook Chelmo on Facebook Live. Relive his presentation again and again, or watch it for the first time.

Music to inspire

While this musical inspiration was published before RSA kicked off, we had so much fun with our RSA Conference 2018 playlist on Spotify we’d be remiss in not offering it up once again.

Worn out

By the final day of RSA Conference, we’re spent. Our presenters logged dozens of hours presenting during the week. Their voices tired. Their legs weak. And some couldn’t even wait to get back to the hotel for some much-needed rest. And you know what? We can’t wait to do it again next year. See you at RSA Conference 2019, March 4-9.

Farewell, RSA Conference 2018

SonicWall at RSA Conference 2018

The annual trek to the wind-swept hills of San Francisco is a long-standing tradition for many cyber security vendors and the packs of security pros who descend on the bay en masse. Yes, it’s already time for RSA Conference 2018.

SonicWall at RSA
April 16-19Booth 4115, North Hall
Moscone Center
San Francisco

Not a group to break convention, SonicWall will once again be present at the Moscone Center, April 16-19, to actively discuss today’s cyber security challenges and how cyber attacks impact businesses and organizations of all  sizes.

We encourage you to visit us at Booth 4115 in the North Expo Hall to explore the latest in security trends, threat intelligence and powerful cyber security solutions that help protect organizations in a fast-moving cyber arms race.

The booth will also feature the new SonicWall Security Center. We’ll show cyber attacks as they happen and illustrate the importance of real-time cyber threat intelligence and how it should empower the modern cyber security strategy.

Featured Presentation — Tuesday, April 17

This year’s conference will be highlighted by a presentation from John Gordineer, SonicWall’s Direct of Product Marketing. His cornerstone session, “The 2018 Threat Landscape: What We Learned in 2017 and What You Need to Know,” will go inside SonicWall Capture Labs telemetry data from millions of sensors around the globe to provide insight into the advances being made by both security professionals and cyber criminals.

Be sure to stop into the presentation on Tuesday, April 17, at 3 p.m. PDT, in the North Hall Briefing Center.

Fake bitcoin?

What would RSA Conference be without some sort of spectacle on the expo floor? Each day at Booth 4115 we’ll have exclusive demos (more on those later), giveaways and even a magician. Yes, a magician. And he’s magnificent.

As is custom, we’ll also have SonicWall swag like power banks, webcam covers, pens, notebooks and even fake bitcoin. They do exist.

Expo Hours

Moscone Center, North Expo Hall | Booth 4115

Monday, April 16 5 p.m. – 7 p.m.
Tuesday, April 17 10 a.m. – 6 p.m.
Wednesday, April 18 10 a.m. – 6 p.m.
Thursday, April 19 10 a.m. – 3 p.m.

All Times PDT

Need help finding us? Just head to the North Hall and look for our awe-inspiring orange and black creatures. You can’t miss ‘em.

Helpful resources

Attend RSA Conference 2018 for Free

Want to experience the sights and sounds of RSA Conference 2018 but are short on cash? Use guest promo code X8SSONIC for free admission to the expo — compliments of SonicWall.

General Availability of SonicWall Email Security 9.0 with Capture ATP at Virtual PEAK 2017

SonicWall Email Security 9.0 with Capture ATP Service is available worldwide today. Leveraging a highly-scalable and redundant architecture, SonicWall Email Security 9.0 integrates with our award-winning Capture Advanced Threat Protection (ATP) Service, to deliver a cloud-based, multi-engine sandbox that not only inspects email traffic for suspicious code, but also blocks ransomware, zero-day and other malicious files from entering the network until a verdict is reached. I am excited to be joining hundreds of our channel partners for SonicWall’s Virtual PEAK 2017 this Thursday, March 2, 2017 from 8 am to 1 pm Pacific time. Learn more about all of SonicWall solutions and Email Security 9.0 that continues to offer an array of deployment options, including on-premises appliances, virtual machine, software and cloud-hosted solutions.

SonicWall Virtual Peak Keynote Speakers at Virtual PEAK 2017

According to the 2017 SonicWall Annual Threat Report, ransomware attacks grew at a tremendous rate in 2016 with email as one of main attacks vectors used by cyber criminals. Our response to this growing threat is SonicWall Email Security 9.0, which integrates our award-winning Capture Advanced Threat Protection Service.

SonicWall Email Security 9.0 with Capture Advanced Threat Protection Service provides comprehensive next-generation email security protection to prevent ransomware and emerging zero-day attacks.

This exciting new release demonstrates SonicWall’s continuing efforts to enhance our security portfolio and introduce innovation to our solutions to protect customers against new and evolving threats in 2017 and beyond.

Innovative features of SonicWall Email Security 9.0 include:

  • Advanced Threat Protection: Integrates Capture cloud-based sandboxing technology for detection of zero-day threats such as ransomware, for fine-grained inspection of SMTP traffic
  • Next-generation Email Protection: Incorporates anti-spam, anti-virus and anti-spoofing functionalities to not only detect and prevent spam and other unwanted email, but also scan email messages and attachments for ransomware, Trojan horses, worms and other types of malicious content.
  • Improved Office 365 Support: Enhances security by for multi-tenant environments by providing a method for ensured, mapped delivery of emails for SonicWall Hosted Email Security environments
  • Updated Line of Appliances: Refreshes SonicWall’s line of Email Security hardware appliances, helping customers to better face threats delivered by email.
  • Encryption Protection: Supports not only SMTP Authentication, but also the encryption service feature enables any email containing protected data to be automatically encrypted, routed for approval or archived.
  • Policy and Compliance Management: Enables an administrator to enact policies that filter messages and their contents as they enter or exit the organization. This allows organizations to meet regulatory requirements based on government legislation, industry standards or corporate governance activities.

SonicWall ESA Series at Virtual PEAK 2017

To learn more about Email Security 9.0, be sure to attend the upcoming SonicWall Virtual PEAK 2017, March 2, 2017. Join my session: Using SonicWall Email Security 9 with Capture ATP to Drive New Opportunity at 8 am. Don’t miss this opportunity to network and learn from our experts and your peers. Register today!

SonicWall Virtual Peak

SonicWall is on a Winning Streak in the Cyber Arms Race at RSA 2017

As we wrap up a “winning” week at the 2017 RSA conference in San Francisco, attended by more than 45,000, I am excited to highlight incredible momentum from our Threat Report, recent industry awards, and most importantly the conversations with our loyal customers and partners. We are excited to hear the overwhelming enthusiasm for the 2017 Annual Threat Report, the launch of Email Security 9.0 with Capture, the technical preview of SonicOS 6.2.7 and our SecureFirst Partner Program. In the kiosks in our booth, we demoed solutions to prevent breaches, stop phishing attacks, block ransomware, uncover SSL encrypted threats and identify compromised IoT devices.

All of the innovation to get ahead of the cyber arms race we are delivering to the marketplace has resulted in four awards. Just yesterday, SonicWall won the prestigious SC Magazine Trust Award for Best UTM Security Solution for our SonicWall TZ Firewall Series. The TZ is the most secure, sophisticated and widely deployed small-business firewall platforms on the market today. The TZ Series offers a range of Unified Threat Management solutions for SMB and distributed enterprises across retail, government, remote sites and branch offices. SonicWall also won in three categories from InfoSecurity Products Guide – Global Excellence Awards:

New Products and Services

Bring Your Own Device (BYOD) Security

  • SILVER for SonicWall Secure Mobile Access 1000 Series (version OS 12.0)
    Info Security Products Guide 2017 - Global Excellence Silver Award

Advanced Persistent Threat Detection and Response

The conference was also an opportunity to showcase our ground breaking 2017 SonicWall Annual Threat Report. We continue to build on the momentum of the unique threat data presented in the report. Among the findings discussed were:

  • Volume of unique malware samples declined to 60 million, a 6.25 percent decrease.
  • Point-of-sale malware creation declined by 93% percent since 2014.
  • Secure Sockets Layer/Transport Layer Security encrypted traffic increased by 34 percent year-over-year.
  • Cyber criminals shifted their focus to new threats, including ransomware attacks which grew by 167x year-over-year. Internet of Things devices created a new attack vector opening the door for large scale distributed denial-of-service attacks.

RSA 2017 Awards

Because email is a constant target for attacks, we had a kiosk presenting our new SonicWall Email Security 9.0 with Capture ATP. The cloud sandboxing allows you to deploy a next-gen solution for protecting email files, stop phishing and block zero-day attacks and ransomware.

We are also celebrating the launch of our SonicWall Secure First Partner Program. As a 100% channel company, SecureFirst is the way our channel partners access the entire SonicWall portfolio of technology and solutions. With the different levels of commitment to the program come various levels of rewards and benefits. Central to the new program is Reward for Value, SonicWall’s partner profitability framework that rewards partners for the value they bring to selling, implementing, and supporting SonicWall solutions. And SecureFirst is off to a really fast start. In the first 90 days:

  • SecureFirst program registrations reached 8,563 across 90 countries
  • SecureFirst registrations in North America exceeded 5,400
  • SecureFirst New Partner Registrations more than 1,500
  • SecureFirst partner deal registrations spike 66% since divestiture

At SonicWall, we are committed to helping our customers and partners fight the attacks to get ahead of the cyber arms race with the intelligence of our GRID Network, next-gen firewalls, extending our award-winning Capture capabilities with our Email Security solutions, and IoT security to protect the enterprise and drive business productivity. Our goal is to have our award-winning breach prevention, IoT device security and encrypted threat solutions reinforce each other and defend independently to ensure we are setting the highest level of protection for value for our customers and partners.

PEAK16: SonicWall—A Nimble, Strategic Channel Partner

As PEAK16 comes to a close, I would like to recap some of the highlights from the numerous conversations with our world class and loyal VAR community.

From the stage, the close to 744 channel partners in attendance heard about the latest ways to protect customers while ensuring IT is a business enabler, especially in light of the growing pervasiveness of ransomware. I trust that all those who attended are leaving Las Vegas with expanded knowledge, tools and solutions to equip their customers to open their own ‘Department of Yes.’  We have an amazing VAR base who deploy and manage secure networks for 32 percent of the SME market (According to Infonetics Q1 2016).

We highlighted the new SonicWall Capture Advance Threat Protection Service which is fully operational and provides arguably the best Advanced Persistent Threat (APT) and ransomware prevention in the market. This cloud based service, available with SonicWall firewalls, provides advanced threat detection and sandboxing with a multi-engine approach to stopping unknown and zero-day attacks at the gateway and with automated remediation.

New Cloud Security Management Solution to meet growing demand for Security-as-a-Service

In order to help our VARs drive operational efficiency and meet the growing demand for security-as-a-service, SonicWall announced a technology preview of its Cloud Security Management Solution. This Cloud Global Management System (GMS) will enable partners to scale even faster, with streamlined deployment, management and reporting. We are in beta today.

PEAK16—The Buzz in the Halls

Beyond the official keynotes and breakout sessions, the buzz at Peak16 was around the upcoming acquisition of SonicWall by Francisco Partners and Evergreen. Announced earlier this summer, the sale will allow SonicWall to become an even more nimble and strategic network security solution provider. Our new Secure First Partner Program will help partners differentiate their offerings in the marketplace, while ensuring we provide the right partners increased profitability based on the level of value they provide to our customers.

“I started attending SonicWall’s PEAK again since it relaunched in 2014. During this period my company has grown in excess of 30 percent each year with SonicWall network security solutions and as a result just recently outgrew our office space and relocated to our own building two weeks ago. I don’t think this growth is by any accident, as the networking, contacts and content at these PEAK16 Conferences leave me charged up with new ideas and seeking new opportunities to expand our business,” said Steven J. Ryder, president, True North Networks, LLC.

It was great to reconnect in-person with our channel partners at PEAK16. Thanks to our loyal partner network, our solutions are actively providing secure access to more than one million networks, ranging from small businesses to leading retail and education institutions.

New SonicWall Capture Enraptures Partners at Annual PEAK16

Today’s advanced threats are designed to evade detection. An explosion of zero-day threats challenges every one of us. In 2015 alone, our solutions blocked more than 8.19 billion attacks. And most recently, the onslaughts of ransomware attacks have escalated an environment of fear. How do you defend against unknown zero-day threats? How can you turn that fear into greater security confidence? How can you say YES to new IT projects without regret? Many of the answers will be highlighted at SonicWall PEAK16.

This week, I am honored, as keynote speaker, to present the current market challenges and SonicWall’s strategic solutions at the PEAK16 Conference. Attending the conference at the Aria in Las Vegas is a sold-out crowd of more than 700 channel partners focused on network security. The conference will have a heavy focus on SonicWall Capture Advanced Threat Protection (ATP) and Content Filtering Service 4.0. We are also providing a tech preview of our Cloud Global Management System (GMS).

These are just a few of the solutions we will cover that will help turn fear and hesitation into confidence and progress. The PEAK16 Conference doesn’t stop there. We’ll spend two and half days covering more than 30 breakout sessions and providing both technical as well as business focused content to better enable our partners to better protect their customers. Our customers are already benefiting from SonicWall Capture.

Photo of the audience at PEAK 2016

“We did some evaluations of other sandbox solutions, but SonicWall Capture was the easiest to implement and most cost effective to license and manage. Because it’s offered as an upgrade to our firewall and only requires a firmware update, testing and eventual deployment into a production environment was really easy. We are looking at utilizing this at our other sites as we focus on multiple, layered approaches to security,” stated Zachary A. Radke of Santa Fe Senior Living.

Congratulations to all our partners who are making an investment in time and travel. We are proud to work with you to deliver world-class security. Let’s turn fear and doubt into confidence. Let’s find all the different ways we need to say YES!

SonicWall Announces New “Reward for Value” for Channel Partners

I like cars. All kinds of cars. From high speed racers, to utility pickups and even classics like the 1961 Corvette I’m looking to restore in my spare time. Partner programs are a lot like cars. Some are basic and get you from point A to point B. Others are high performance vehicles designed to thrill. As we announce the new  SonicWall Secure First partner program and Reward for Value incentives at our PEAK16 conference this week in Las Vegas, we’ll unveil a program that I’d like to believe has a lot of horsepower, gives its drivers great controls, and is a dependable ride.

At the heart of the new program are our partnering engines designed to help our partners deliver the best security possible to protect their customers while creating more value for their business. We’ve tuned up all the partnering engines Incentives, Enablement, Support and Services.

For the incentive engine, “Reward for Value” recognizes and rewards partners for the full value they contribute to selling and supporting SonicWall solutions across the entire customer lifecycle. Whether it’s hunting a new sales opportunity, delivering a proof of concept, attaching incremental security services subscriptions to a sale or demonstrating vertical market expertise, Reward for Value delivers balanced up-front discounts and back-end rewards.

We’re also revving up new partner sales and SE trainings and accreditation tracks all built on a new partner enablement platform that delivers rich media training content and sales tools designed around the customer lifecycle. The new accreditations will provide valuable general knowledge on the threat landscape and cyber security, as well as on the latest SonicWall solutions like SonicWall Capture our new advanced threat protection offering.

Additionally, the Authorized Support Partner program is being announced to help partners builds out profitable support and services practices with their SonicWall solutions. Rich with support and services enablement that will ensure together we deliver customer success, this new program will recognize and reward Partners for owning their customers through deployment, support, optimization and upgrades. We’re also highlighting the momentum we’re building with our Security-as-a-Service and how partners can deliver managed security services on the SonicWall platform.

With close to 750 Partners attending from across the Americas, this is our largest and most successful partner event in the history of SonicWall. In fact, I’ve talked to Partners here who have attended every Peak we’ve hosted over 14 years! Talk about a loyal and dedicated Partner base. It’s humbling and an honor to count these companies among our Partners. And speaking of great Partners, I want to thank our platinum sponsors for co-sponsoring this annual event Tech Data, D&H Distributing, Securematics, SYNNEX and Ingram Micro. Without them none of this would have happened.

Our Americas business is running on all cylinders, the partnering engines are revving up and we’re thrilled to launch our Secure First partner program and Reward for Value. With the partner feedback and validation we’re receiving at PEAK, we’ve got our eyes focused on the road ahead and together with our Partners are speeding toward even greater success.

“SonicWall has proven to be a winner for us in our security practice. We have had a number of wins against other security products because of the support provided by SonicWall. PEAK16 is in that it enables me to engage with peers and enhance my skills,” says Jeffrey Grant, vice president of Tri-Delta Resources Corp.

“SonicWall understands partner challenges, enabling us to deliver thousands of customer centric solutions over the 25 years,” said Joseph Tassia, president of Nuoz.

I am meeting one-on-one with our partners this week to listen and help them further with their security mission. Follow @SonicWall on Twitter and SonicWall on Facebook with #YesPeak16 to join in the conversation and get updates. We want to hear from you.

D&H Distributing Conveys the Benefit of Distribution to Partners at Peak 2016

The following is a guest blog post by Michael Schwab, Co-President at D&H Distributing

As a distribution sponsor of Peak 2016, we’re thrilled to enhance our ongoing relationship with SonicWall and meet with the company’s influential base of partners. At this year’s event at the Aria in Las Vegas, Nevada, Aug. 28-31, we will continue our dialog with SonicWall solution providers on the value we can deliver as a distribution partner. D&H is proud to offer exclusive programs, including our new Pre-Sales Support program, dedicated Cloud Specialists, Partner Services marketing materials, the Incentives Rewards loyalty program, and educational opportunities through both trade events and our state-of-the-art Solutions Lab training platform. These services help partners acquire product knowledge, increase purchasing power and gain incremental revenues, including through solutions like the SonicWall security products.

We endorse a consultative approach with our channel resellers, investing time, effort, and a dedicated account person toward helping each customer grow his or her skills set and core competencies. D&H positions its customers to succeed, helping them to leverage lucrative opportunities ranging from business continuity, to upgrade and total technology refresh projects, to ushering-in the new modern workplace with hosted services and seamless mobile technologies.

Our growing relationship with SonicWall is important to us, being part of our focus on the SMB marketplace. This is why series such as the industry-leading SonicWALL TZ Unified Threat Management (UTM) firewalls, the SonicWall NSA next-gen firewalls and the SonicPoint wireless access points are ideal offerings for our mutual customer community.

View of the SonicWall and D&H Distributing booth at Peak16

Partners can speak to a D&H SonicWall Specialist, part of our world-class Solutions Specialist Team, and other D&H personnel at booth #105, to find out how to benefit from our personalized service model. Attendees can enter to win a $500 American Express gift card giveaway, to be announced Tuesday, August 30 at 5:30 p.m. during the show.  Visit www.dandh.com/peak to find out how to take advantage of the comprehensive business support services that D&H provides. New customers are eligible for a $100 American Express gift card after their first $1,000 purchase.

Be sure to mention us when you participate in social media with #YesPEAK16, @dandh, @SonicWALL. And join in the fun by posting about your SonicWall installation in the event’s social media sweepstakes, using #YesPeak16 and/or #Peak16Selfie. SonicWall partners can follow D&H on Twitter, visit us online at dandh.com, or contact their SonicWall Solution Specialist at SonicWALLSpecialist@dandh.com.

Thanks. We look forward to working with you to realize new opportunities in 2016.


Michael Schwab began his D&H career in 1989 as an outside sales rep. in the Philadelphia area. In 1991, Michael joined the corporate group in the Harrisburg headquarters as director of merchandising. Over the years, he has overseen D&H’s staff of product managers, which has grown from a department of two to the current group of 50+.  In 1999, he was promoted to vice president of purchasing where Michael played an integral role in establishing relationships with major D&H partners including Lenovo and Cisco Systems. Michael assumed the role of co-president, along with his brother Dan Schwab, in May 2008. In their inaugural year as co-presidents, Michael and Dan Schwab were ranked in Everything Channel’s list of the Top Executives in 2008, and have been named to its Top Executive lists every year since, including the #1 spot on the 2011 “SMB Superstars” list.

Michael has been instrumental in leading D&H toward various industry and regional distinctions and awards, including the Central Penn Business Journal’s Business of the Year award 2011, and 2012; that magazine’s #1 Privately-Held Business from 2011 to 2014; The ESOP (Employee Stock Option Program) Association’s AACE Award for best communications program by an employee-owned company; and a host of vendor partner awards.

Michael earned his Bachelor of Science in Economics at the University of Pennsylvania in 1985 and completed a law degree in 1988 at Villanova. Prior to D&H, he worked for the leading accounting and consulting firm Arthur Andersen.

SonicWALL Channel Partners Come for Knowledge and Leave with Power at EMEA PEAK16 in Malta

Today, we are so excited to be here at the Grand Hotel Excelsior in Valetta, Malta with more than 230 of our security-focused partners, for the annual SonicWall Security EMEA PEAK16 conference. This is SonicWall Security’s opportunity to affirm our commitment to our channel partners and to work together to protect our customers.

The conference comes at a time when the cyber threat landscape is hotter than ever. We can’t deny the headlines reporting how enterprises of all sizes are under attack. And it’s clear that most of these enterprises are ill-prepared to keep pace with the threats or deal with the inevitable breach. This is where SonicWall Security’s Channel comes in. These talented organizations are where enterprises must turn to seek advice and action on how to protect their brands, their assets and IP, and their customers. Together with our Partners, SonicWall Security is on a mission to protect our customers!

excelsior_1

If you are a CISO how do know if you can defend against the countless known and unknown threats? Is your customer data safe? What to do about ransomware? We recently launched a worldwide campaign focused on helping these CISOs understand how they can address these security threats that prevent them from supporting the business of their enterprise and swiftly move from being an obstacle to an enabler. We help them become the Department of Yes. SonicWall Security EMEA Peak16 details for our partners how to architect and deliver the security solutions that turn “no” in to “yes.” How to break down the siloes that exist between all the traditional elements in a security blueprint. I am excited to spend the next few days showing our partners how by leveraging our SonicWall network security and SonicWall One Identity portfolios; we can inspect every packet and govern every identity in a seamless, integrated way that delivers superior security.

We recently saw a great guest blog by Eamon Moore managing director of EMIT our premier partner in Ireland, highlighting what he is looking for this year to expand his knowledge and networking with peers across Europe. With the packed agenda and expert speakers, we hope to inspire our Partners to drive conversations with their customers that go well beyond bits and bytes, to approach a security strategy in a different, connected way. In doing so, our Partners will be able to add more value as the trusted advisor and enable their customers to become the Department of Yes.

We are looking forward to meeting up with Jason Hill, Sales Director for Exertis VAD Solutions, our premier partner.

“Our relationship with Sonicwall spans nearly two decades, in 2017 we will celebrate our 20th anniversary, and I know the commitment from both parties makes our relationship rock solid. SonicWall Security has opened up new opportunities for us and more importantly our channel, and we are looking forward to working with our partners to provide comprehensive security to their end user base.

Peak 2016 in Malta will be packed with the latest solution and product updates. We never miss attending these events as they are the perfect opportunity to catch up with the staff from SonicWall, meet our channel partners and learn together.” Jason Hill, Sales Director, Exertis VAD Solutions, United Kingdom.

EMEA Peak16 also provides a great forum for SonicWall Security to outline all of the new programs, tools, resources, enablement and incentives we are investing in to help our Partners build an even more significant and profitable practice with SonicWall Security.

Key among these are our new Reward for Value structure, where partners earn the maximum reward for the value they add to selling and implementing SonicWall Security solutions. We’ll detail how identifying new opportunities, building technical expertise and executing a successful proof of concept all translate into building a more profitable practice. We are also announcing new partner enablement; a specific accreditation focused on how to help their customers become a “Department of YES.”

A significant portion of the agenda is also dedicated to deep dives into our product portfolio, both the evolution and latest features of long-standing products like our SonicWall next-gen firewalls, SonicWall Secure Mobile Access and  SonicWall Email Security that many of our Partners have made mainstays of their security solutions for many years, as well as new and exciting security services such as SonicWall Capture ATP. Partners tell us that our rock solid portfolio and recent innovations in these areas inspire them, and we are confident we can Wow them with this at EMEA Peak16.

Finally, SonicWall Security EMEA Peak16 is a tremendous opportunity for feedback from our partners on what we can do to enhance and support their business. I’m excited to continue this two-way communication where our partners advise us on our products and programs, our sales investment and sales motions, helping improve our support and the overall customer life cycle experience we jointly deliver. As the head of sales, I’m hoping to learn how we can team most effectively with our Partners to compete and win incremental business. We have built a deliberate and fully dependent go-to-market model on our partners, and it’s important to me that we are the best business partner we can be to them and that we strive to be easy to do business with.

And one last thing, as my 25 years of working with partners has taught me, an event like SonicWall Security EMEA Peak16 is also an opportunity for us all to get to know each other better, to connect on a personal level and have some FUN! We are united in our mission to protect our customer and the more personal our bond, the more effective we will be in our pursuit of this very important mission.

For those who cannot be with us, I encourage you to follow the ongoing discussion on Twitter with #EMEAPEAK16, #PartnerDirect, @SonicWall @SonicWallChannelEMEA and post your comments below.