A New Era of Partnering to Win

SonicWall Partners are at the core of our success. We’re continually improving products, services, support, and brand awareness.

After a couple of months now as President and CEO of SonicWall, I’ve had a chance to begin focusing on the core objectives that will continue to drive the company going forward. A primary focus of mine will be staying better aligned with you, our trusted partners. To that end, I’d like to offer the first of many updates on how we’re doing as a company, what to expect in the future, and how we’re tracking on goals we’ve set for ourselves.

Where We Are and Where We’re Going

SonicWall is in the midst of historic growth: We’ve experienced five consecutive quarters of double-digit growth, with both top- and bottom-line performance at or near historic highs.

At the core of our successes are the key contributions from our partner community. We’re seeing strong bid performance globally, with record levels of Deal Registration Create, Deal Registration Close, In-Quarter Create and In-Quarter Close. We’re unbelievably thankful for your incredible performance and continued dedication.

We continue to see growth in the SMB market, which aligns to our strategy of building on our leadership there. We’re also continuing our expansion into the enterprise market, with strong growth in 2022. Much of this increase is due to the tremendous success of our enterprise-class NSsp next-generation firewall. We’re now coming off our highest-performing quarter of all time for our NSsp firewalls.

The growth of NSsp and other offerings has been bolstered by the strength of SonicWall’s supply chain. In 2020, long before any wide-scale supply-chain disruption had occurred, SonicWall had begun modifying its products, revisiting internal processes and changing the way we work with suppliers.

This has allowed us to have product in stock when others didn’t. In partnership with you, last year alone we collectively drove a 33% increase in the number of new customers and a 45% increase in sales — all while fulfilling 95% of all orders within just three days.

Getting ahead of supply-chain disruption has also allowed us to realize supply chain and shipping cost advantages, which in turn has enabled us to continue to offer industry-leading TCO. While SonicWall has long focused on providing the best products at the best value, during this time of economic uncertainty, this has become an even greater differentiator.

Prior to 2020, SonicWall had already begun looking toward a future built around widespread remote work. Since then, we’ve been developing, refining and expanding our cloud product offerings, including our Cloud Edge Secure Access solution, our NSv virtual firewall and more. And our focus in this area is paying off, with SonicWall’s cloud evolution achieving 36% growth in 2022.

The drivers of SonicWall’s long-term plan include maintaining our sizeable SMB base, steadfast growth in the enterprise space, and continued expansion into next-generation cloud security. And these strategies will be underpinned by ongoing innovation as we continue to build on our Boundless Cybersecurity architecture.

How We’re Continually Improving Customer and Partner Support

During this time, we’ll continue to focus on growing our MSSP program. In early 2023, we’ll introduce an updated MSSP portal, which will provide greater value for our MSSP partners.  We’re also increasing our MSSP product offerings: stay tuned as we lean even further into that area and ensure that every product is aligned to our MSSPs.

Over the past couple years, you’ve emphasized the importance of customer and technical support. We’ve already begun making strides toward greater alignment in this area, both through our web support presence and through our one-on-one support.

We’ve continued to grow and refine our knowledgebase and self-service options. As of this writing, our self-service score is 19-1. In other words, for every 19 inquiries, only one turns into a phone call — the other 18 are sufficiently addressed via the knowledgebase and other online tools. (For context, 13-1 is viewed as best in class.)

As you know, this is a journey and not a destination, and we’ll continue to do our best here. In fact, some of our efforts to improve the user experience for web-based support are already bearing fruit. In August, the Association of Support Professionals (ASP) awarded SonicWall a special award for Best Search on a Support Website, the first time such an award had ever been given.

ASP's annual Best Support Website, awarded to SonicWall in 2022 for our work with our partners.

But because not all support tasks can be handled through online inquiry, we’ve also been investing heavily in our support call center. We aren’t just focused on adding more support resources, however — we’re also focused on supporting more partners and customers, which is key as we grow and expand. Among our support initiatives is the addition of local language support wherever possible, greatly increasing the breadth of our support program.

How We’re Building Brand Awareness

Not all support is after the sale, however — we’re aware that we can make your jobs easier by ensuring end users recognize SonicWall and our partners as thought leaders in the cybersecurity space. In July, we released the mid-year update to our 2022 SonicWall Cyber Threat Report. This report continues to set records, not only in number of downloads, but also in terms of media coverage and mentions in major articles and news stories.

The Threat Report also serves as a vehicle to highlight SonicWall’s threat performance, particularly our patented Real-Time Deep Memory Inspection (RTDMI™). Through the end of Q3 2022, this technology had discovered 373,756 new malware variants — a 22% year-to-date increase, and an average of 1,374 new variants per day.

These capabilities have also been validated by third-party testing — not just once, but seven times in a row. For the past seven consecutive quarters, ICSA Labs has evaluated a SonicWall NSa 3600 equipped with Capture ATP with RTDMI. And in every test cycle, the solution identified 100% of new and little-known threats, some only hours old.

SonicWall is currently the only participating vendor to achieve seven straight 100% threat detection scores, and we’ve now had seven consecutive quarters with the highest overall score among all participants.

Our Partners Are at the Core

But no matter how strong our portfolio is, at SonicWall we know we’re only as strong as our partner community. That’s why we’re working toward increased partner communication and collaboration on every front.

Gen 7 have seen an eight- to nine-times improvement in their top line.

We’ll continue to focus on expanding our technical tracks, as well as our SonicWall University offerings, which have been incredibly successful. We’ve found that partners who take just three hours of SonicWall U training on topics such as Gen 7 have seen an eight- to nine-times improvement in their top line.

But for those who may not have a chance to complete a full training module right away, we’re introducing a new series of 15-minute videos that will serve as a supplement to our SonicWall U training. These videos will provide a bite-sized look at a particular topic and can be shared across your team and with customers. In our GTM revamp of the SonicWall sales team four years ago, we moved to weekly mandatory training for the entire team — something even I continue to do — every week.

With the COVID-19 pandemic easing a bit in many places, we’ll be ramping up our in-person training and will continue reintroducing our regional roadshows. Our Sales Enablement team members have begun meeting partners and customers in person where appropriate, as well.

But as our Sales Enablement team hits the road, we recognize they may be unavailable while they’re in transit or with customers. To maintain a Sales Enablement presence that’s consistently available, we’ve begun investing in virtual SES. These team members are equipped with a variety of tools and will be available during working hours in case you need a quick response.

We’re also in the process of revamping our SonicWall Secure First Partner Program. We’ll be spending a considerable amount of time, effort and investment into improving this program from a partner standpoint, to offer high-quality training and to reward the commitment partners are making in SonicWall.

Like so many of our other initiatives, this one is built around acknowledging the work that our partners put in and continuing to learn how we can better align and better understand your needs and pain points.

Going forward, my key priority is ensuring we’re listening across the company to our partners — getting your input and soliciting your opinion to shape our initiatives and offerings, as opposed to just providing updates. We’ve always strived to be a partner-centric company, but we want to continue to grow in how we can better support and enable our partners across every function and team.

SonicWall Recognizes Partners, Distributors for Outstanding Performance in 2021

2021 was a banner year for SonicWall, and we owe a lot of our success to our partners and distributors in EMEA. This dedicated group has worked tirelessly to help safeguard our customers for well over a decade, leveraging SonicWall solutions and unmatched customer service to protect against the rising tide of cybercrime — and for this we offer our sincere and heartfelt thanks.

Even among this highly accomplished group, however, a select few have distinguished themselves. Out of a wide pool of nominees, one partner per region was chosen in each category to be recognized for outstanding performance in 2021. These selections were made based on factors such as annual turnover, portfolio distribution, online activities, project success rate and certification level, along with their level of commitment and feedback from their team.

“SonicWall’s success has always been dependent on delivering highly efficient security solutions through its valued partners and distributors,” said SonicWall Vice President EMEA, Terry Greer-King. “We are thrilled to acknowledge these extraordinary SonicWall SecureFirst partners who provide world-class security services to organizations of all sizes. We value the loyal relationships we’ve built with our partners and customers – and these awards are one way to recognize their outstanding work.”

We are pleased to announce the FY2022 SonicWall Award winners in the following categories:

United Kingdom









Saudi Arabia

United Arab Emirates

South Africa

Netherlands & Belgium


SonicWall offers our utmost congratulations to all the award recipients — along with our considerable thanks for your outstanding achievements in 2021. Together, we can make 2022 even more successful!

Want to find out more about the benefits of the SonicWall SecureFirst Partner Program and how to join our valued partner team? Click here for all the details.

Upgrade Your SonicWall Next-Generation Firewall with ‘3 & Free’ Program

Some good things should never end.

One of the most successful promotions in company history, SonicWall’s ‘3 & Free’ incentive is now a permanent component of our Customer Loyalty program.

In an escalated cyber threat landscape, it’s more important than ever to ensure your organization’s networks, data and applications are protected against today’s most malicious cyberattacks, including the most recent Foreshadow processor exploits. In fact, in July 2018 alone, the average SonicWall customer faced:

  • 2,164 malware attacks (28 percent increase from July 2017)
  • 81 ransomware attacks (43 percent increase)
  • 143 encrypted threats
  • 13 phishing attacks each day
  • 1,413 new malware variants discovered each day by SonicWall Capture Advanced Threat Protection (ATP) sandbox with Real-Time Deep Memory InspectionTM

When you upgrade your SonicWall hardware you gain the latest in next-generation firewall (NGFW) technology and access to the SonicWall Capture Advanced Threat Protection (ATP) service. It’s a cloud-based, multi-engine sandbox that stops both known and unknown cyberattacks from critically impacting your business.

What is the SonicWall ‘3 & Free’ Program?

Once a limited-time promotion, the SonicWall ‘3 & Free’ is now a mainstay offering to loyal SonicWall customers. It’s an easy, cost-effective way for customers to upgrade to the very latest SonicWall next-generation firewall appliance for free.

Eligible customers may receive a complimentary NGFW appliance by purchasing a bundle that includes a three-year subscription of the SonicWall Advanced Gateway Security Suite from their authorized SonicWall SecureFirst partner.

This security suite includes everything you need to stay protected against today’s modern attacks, including ransomware, encrypted threats, zero-day attacks and processor-based exploits. It offers:

  • Capture Advanced Threat Protection (ATP) sandbox
  • Gateway Anti-Virus and Anti-Spyware
  • Intrusion Prevention Service
  • Application Control
  • Content Filtering Service
  • 24×7 Support

SonicWall’s exclusive security subscription service also includes SonicWall Real-Time Deep Memory Inspection (RTDMI). A patent-pending technology, RTDMI™ enables Capture ATP to detect and block malware that does not exhibit any malicious behavior or hides weaponry via encryption. This protects your organization from zero-day attacks, malicious PDFs and Microsoft Office files, and even chip-based Spectre, Foreshadow and Meltdown exploits.

Upgrade Your SonicWall Firewall

Ready to upgrade? Take advantage of our ‘3 & Free’ program to get the latest in SonicWall next-generation firewall technology — for free. To upgrade, contact your dedicated SecureFirst Partner or begin your upgrade process via the button below.

Explore Advantages of SonicWall Security As A Service

Don’t try this at home”¦.go with next-gen firewall experts

Cyber attacks are relentless, and increasing in volume, intensity and sophistication. The sophistication of these attacks is beyond your wildest imagining. Do you have the security expertise to guard your business and customer data yourself? Today, more organizations are outsourcing to Security-as-a-Service (SECaaS).

In this two-part blog, I will discuss the top advantages to securing your business with enterprise-class security solutions provided to you as a service. In this first blog, I’ll cover the first four core advantages of SECaaS. In the second, I’ll explore more why this service could work to fit your infrastructure.

Optimally, a Security-as-a-Service provider should enable you to do the following:

1. Outsource your network security to an experienced security provider

Maximize your security position by utilizing certified partners skilled in your next-gen firewalls and associated security technologies. With the right SECaaS solution, you can easily realize the benefits of having an experienced partner overseeing everything for you.

2. Have your SECaaS firewall solution expertly configured by certified engineers

Each business is unique and the firewalls should be built and configurable to fit your needs. Your Security-as-a-Service next-gen firewall solution should block threats on multiple entry points including those from employee laptops, mobile devices and desktops. (Now, even cameras have had malware loaded on them.) You will want custom SECaaS protection for retail, and address the need high-speed wireless network security. For private schools, you will want to protect students and the devices issued to them.

3. The efficiencies of a turn-key solution delivered to your doorstep

You will want your SECaaS solution to have a next-gen firewall, with gateway anti-malware, intrusion prevention and content filtering. All of it should be installed, configured, deployed and managed as one unit. Event data should be available through one reporting system to enable proactive monitor and reporting. Your SECaaS solution should identify threats before your business is impacted.

4. Mobile Mobile Mobile

Allow your employees to access your network while on the road on any device at any time. Your SECaaS should include secure mobile access and VPN for Windows, Apple iOS, Android devices, and enable guest vendors/contractors be able to use the network securely.

Find out how SonicWall Security-as- a-Service (SECaaS) can do it all for you. SonicWall SECaaS provides you with the same level of network security that NASA demands and protects your network from a wide range of emerging threats. Pay month to month for a solution that fits your security needs. SonicWall certified partners are relied upon every day and have gone through rigorous training and education. You will be so happy you did not try this at home.