Expand Your Knowledge Through the Power of Security at PEAK16

The following is a guest post. Eamon Moore is Managing Director of EMIT, an Irish IT solutions company and SonicWall Security Preferred Partner specialising in IT Consultancy, Cloud Computing, IT Security & IT infrastructure solutions.

At EMIT, providing innovative security solutions that allow our customers to both achieve and surpass their goals has become a core part of what we do. Our clients look to us for inspiration and innovation, for cutting-edge solutions that will solve a long-standing issue or help elevate their business to the next level. Sometimes, however, we need to seek inspiration from our peers, to meet, network and explore new ideas and ways of doing business, so that we can broaden our own horizons to expand those of our clients.

So, we’re excited to be attending  Security EMEA PEAK16 in Valletta, Malta, which promises to be a fantastic event, showcasing how SonicWall partners can increase security sales, discover up-sell and cross-sell opportunities, and how customers can be enabled to do and achieve more. Designed for business and technical leaders, it’s an opportunity to, in SonicWall’s words, “Come for knowledge and Leave with power,” a chance to share the insights your work has kindled with colleagues from across Europe.rev

And we here in EMIT have a lot to share.

The last 12 months have been a tremendous period for us. In October 2015, we were recognised as the SonicWall Global Social Media Partner of the Year at SonicWall World in Austin, Texas – SonicWall recognised our unique ability to collaborate and engage audiences within the social sphere, which bolstered both EMIT and SonicWall’s business initiatives in Ireland. The following month we also received SonicWall’s Security New Partner of the Year award, a fantastic achievement that represents a real recognition of our hard work in developing our SonicWall Security business, and in particular the success of our Firewall-as-a-Service solution. Considering our position as the top Managed Service Provider in Europe on the  SonicWall Firewall-as-a-Service programme, alongside being shortlisted for Ireland’s Tech Excellence Awards, we look back on the past year with a mixture of pride and a determination to replicate and improve on this success in the months ahead.

These achievements were the result of a combination of hard work, a commitment to excellence, and capitalising on connections forged during SonicWall Security EMEA PEAK15, as IT security is one of our four business pillars, with SonicWall Security at the forefront of the solutions that we deliver to clients. I made the most of my time in Berlin last May – my first experience of SonicWall PEAK – meeting and building relationships with SonicWall executives, partners and distributors. Jason Hill and the team at Exertis VAD, whom I met for the first time in Berlin last year, have become a key distribution partner for EMIT’s Firewall-as-a-Service solution, and their support over the past year has been a huge advantage. We came to Berlin for knowledge and left with the power to evolve and expand our reach!

So what’s on offer this year?

SonicWall Security PEAK16 represents a fantastic opportunity to share your successes and insights with industry colleagues, to discuss what lies ahead with top executives and industry leaders, to discover more about new and innovative products and solution roadmaps, and to learn about best practice for delivering SonicWall Security solutions from those with a wealth of experience in the field, including Curtis Hutcheson, Vice President and General Manager, SonicWall Security Solutions; Steve Pataky, Vice President, Worldwide Sales; Patrick Sweeney, Vice President, Marketing and Product Management and Florian Malecki, International Product Marketing Director, SonicWall Security.

Speaking from personal experience, the breakout and technical sessions are a great way to learn more about how you can expand your security portfolio, with discussions revolving around Network Security-as-a-Service, selling in the retail space, and expanding your services with SonicWall’s Connected Security, to name but a few. Add to that a fantastic commitment from SonicWall that many of the senior leadership team members will be in attendance, and will take the time to meet one-on-one with partners, and it’s hard to disagree that three days in Malta could provide you with a roadmap for your future that you might never have imagined.

And then there’s the location, a stunning city full of architectural marvels designed in the artistic and exuberant baroque style. If you’re a history buff then you’ll be in heaven (the entire city is a UNESCO World Heritage Site), from the magnificent St. John’s Co-Cathedral, built by the Knights of Malta, to the fabulous Manoel Theatre – Malta’s national theatre and Europe’s third oldest. Don’t forget to sample the local fare – Mediterranean cuisine is famous for its healthy ingredients and rich flavours.

 View of the conference location in Malta

There’s no doubt that SonicWall’s PEAK15 conference played a significant role in our successes over the past year, and we eagerly await what the next 12 months will hold for EMIT following our mingling in Malta. It represents a clear opportunity to benefit from the knowledge of those who have risen to the top of their field, to discover new and innovative avenues for business, and the power to shape your future. So, are you willing to discover what SonicWall and PEAK16 can do for you?

Top tips for PEAK16

  • Plan your sessions in advance and make the most of your trip.
  • If more than one person is attending from your business, try to split the sessions between business and technical.
  • Download the SonicWall PEAK app ahead of the conference – it’s a great way to engage with other attendees.
  • Get to know members of the SonicWall team, other partners and distributors.
  • Finally, don’t miss Florian Malecki speaking – one of the highlights from Berlin in 2015.

Eamon Moore, Founder and Managing Director of EMIT

Eamon Moore is the Founder and Managing Director of EMIT, an award winning business productivity and technology company with thirteen years’ experience in delivering professional IT services to the Irish market. Since 2003 Eamon has led EMIT in becoming one of Ireland’s leading technology providers across infrastructure, cloud computing, security and business productivity. EMIT’s partnership with SonicWall dates back to the company’s formation and now positions itself as an industry leader in SonicWall Security, Networking and Data Protection Solutions.

Eamon is actively involved with a number of Irish business organisations including the Small Firms Association, the Institute of Directors and the Dublin Chamber of Commerce. He was recently appointed to the industry steering board of the Innovation Value Institute in Maynooth University in Ireland. Eamon is also an active commentator in the technology and business sectors and has contributed to many of Ireland’s leading publications as well as presenting at various business conferences worldwide.

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